Aline Benchmark Report Update: Takeaways From Q4 2024

As the final quarter wraps up, it’s the perfect time to reflect on performance and plan for the future. The Aline Benchmark Report Q4 2024 delivers the actionable insights you need to not only achieve your sales and marketing goals but also position your community for continued growth. 

Drawing on data from 309,000 senior care units, this report offers an unmatched depth of analysis. The analysis explores independent living, assisted living, memory care, and life plan communities, offering insights tailored to their unique market dynamics. 

For a broader view of trends, download the full Aline Benchmark Report 2023. Let’s explore what Q4’s data reveals about industry performance.

Inquiries, Tours, and Move-Ins

After normalizing for 100 units per month, average inquiries increased the most for life plan residential communities, growing 21% from 2023 to 2024. Independent living also saw an increase with 6% growth. However, assisted living and memory care communities saw a drop in inquiries.

Along with independent living, assisted living and memory care experienced an increase in inquiries while they slightly dropped for life plan residential. Similar to previous quarters in 2024, move-ins and tours remained relatively stable.

Average Conversions

For the Aline Benchmark Report, we broke down conversions into the following segments:

• All 
• Other/call-in  
• Unpaid referrals  
• Web  
• Paid, online directory, and lead aggregators

Across independent living, memory care, and life plan residential communities, average inquiry-to-tour conversions dipped by 2 percentage points. Assisted living remained unchanged at 29%. 

Urban vs. Rural

Evaluating your performance metrics within a regional framework is essential. Variations in population densities and competition levels make it unrealistic to apply uniform performance standards across diverse regions. 

Except independent living, all community types either held steady or slightly increased move-ins for both urban and rural markets. However, independent living experienced a small decrease in move-ins from three to two for urban markets between Q4 2023 and Q4 2024.

Method of Inquiry

For a full picture, we examined the percentage of inquiry methods for call-ins, paid inquiries, unpaid inquiries, and web. Call-ins was the only inquiry method that grew across all community types with life plan residential experiencing the largest increase at 68%. However, life plan residential saw a 17% dip in web inquiries.

Learn From the Experts

Now let’s show you how to put this data into action. Visit our Aline Benchmark Report Center for plenty of resources to help you elevate your sales and marketing performance. 

There, Erin Hayes, president of Aline, shares her expert analysis in a four-part video series. In these videos, you’ll learn how to: 

• Enhance CRM utilization. 
• Accurately assess conversion metrics. 
• Develop strategies for various markets. 
• Improve your lead response times.

You’ll also find exclusive insights from senior living sales expert, Jayne Sallerson, president and COO of Charter Senior Living. We sat down with Sallerson to discuss using benchmarked data can lead to improved resident retention and more stable occupancy rates.

Download the Aline Benchmark Report Q4 2024

For a deeper dive into these metrics, download the Aline Benchmark Report Q4 2024 today. Gain valuable insights to guide your strategy and stay ahead in an evolving market.