Senior Living Sales CRM Software

CRM software to propel your communities forward.

Where your resident data journey begins.

Aline’s CRM software is where meaningful connections are cultivated. Manage all of your prospect interactions, notes and schedules on one transparent, accessible platform.

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Aline CRM

Leading senior living sales software

 Aline CRM helps your teams shorten sales cycles, improve occupancy rates and effortlessly report on the end-to-end prospect journey.

Our senior living sales CRM connects to the entire Aline suite. That means from the very first touchpoint, your prospect data is available across operational, care and financial thresholds — allowing for a comprehensive view and maximum organizational alignment.

Discover our fully integrated senior living sales software.

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Key features

  • NEW! Prospect Opportunity Scoring gives each prospect a unique score to give you better visibility into their likelihood of move-in. Our highly accurate model leverages millions of data points gathered over the last several years. The new report also includes benchmarks unique to your company to help you understand how the scores for your current leads compare to your past move-ins.
  • Easily filter and manage contacts, prospects, referrals and associated contacts into a configurable list and access one-click text, call, and email
  • A singular, connected view of prospect and resident data that eliminates the CRM <> Occupancy gap
  • Fully customizable dashboards, workflows and discovery questions to standardize your sales process
  • Multi-view, customizable reporting dashboards and over 70 custom reports
  • Configurable workflows to create activities, update fields and advance prospects
  • Integrated messaging capabilities with automated logging and speech-to-text functionality
  • Competitive insights to help you stay on top of senior housing market data 
  • Full-featured mobile app
  • Real-time integration with Aline Contact Center for seamless prospect management

A CRM built with your people in mind.


Aline CRM is designed for user-friendliness from the ground up — so your sales team can make the most of it intuitively. 

That means a simple user interface that’s accessible from any browser or mobile device. We’ve also included speech-to-text functionality, 1-click outreach capabilities, along with auto-calendar syncing and flexible custom fields and forms.

It all adds up to quicker, more effective sales activity from anywhere, so your team can focus on what they do best.

Go beyond spreadsheets with smart reports customized for your needs.

When your CRM handles prospect and resident data in a fluid, maneuverable way, it unlocks the potential to do a lot more than just export data.

Visualize your data with a range of easily configured tables, graphs and KPI charts. Get creative with how you track your performance and prospect activity.

Once you’ve set up how you want to represent your sales activity, you can schedule automated reports to be generated and sent to leadership or key team members.

Automate. Integrate. Perform.

Aline CRM seamlessly integrates with the rest of the Aline suite and external apps like your health record and billing systems.

Set up automated workflows based on custom triggers and automatically create activities, update fields, advance prospects and send follow-ups.

Have any more questions?

We’d love to help.

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Aline announces product name changes for its suite of senior living software solutions to simplify the user experience.
Check out the “What’s In A Name” blog article to learn the new names of your favorite product.