A shared vision for senior living operations

In 2023, three of the leading companies in senior living software — Enquire, Glennis, and Sherpa — united to form Aline.

Leveraging the unique strengths and areas of expertise of each company, Aline’s sole purpose is to help guide senior living onto an accelerative path — one that elevates the operator and resident experience while driving higher returns for owners and investors.

We know efficiency is among the highest priorities for operators everywhere right now. And we’re dedicated to helping senior living communities make the absolute best of the resources available to them.

That means enabling:
Clarity instead of guesswork.
Speed instead of however-long-it-takes.
Connection instead of piecemeal solutions.

Senior living management can be complex and challenging, which is why we’ve made it our mission to simplify it.


To empower home-based and community-based senior living operators with technology solutions that help them grow fearlessly, produce superior operating returns and deliver exceptional resident experiences.


To guide senior living on an accelerative path, creating a ripple effect that positively impacts investors, operators, older adults and senior living caregivers alike.

Our Values

We are committed to developing and delivering technology solutions for senior living leaders that drive growth and improve operational efficiency while enhancing the lives of the older adults we serve. Our values act as the cornerstone of our organizational culture, informing our team’s daily efforts and our company behavior.

Built by senior living leaders for senior living leaders, our solutions keep our customers and the senior living industry at the center of everything we do. We live every day committed to understanding customer needs and delivering personalized service and solutions that uniquely solve for senior living. This is possible only because of our focus on building strong, long-term client partnerships based on trust and respect.

Our efforts are informed by the belief that excellence is a standard, not an output. We strive for excellence in all aspects of our work, from product design and development to customer service, ensuring that we exceed expectations, deliver what we promise on time and relentlessly focus on the quality and usability of our solutions.

Using our technological expertise, we partner with our customers to constantly explore new ideas and approaches that enhance their operations and the lives of the older adults they serve. We deploy judiciously and rapidly to deliver best-in-class solutions that move the needle at scale.

We don’t stand in the way of progress. We support an open ecosystem and the benefits it provides our customers. 

We derive our motivation, inspiration, and purpose from the individuals we serve and the older adults they serve. We recognize aging is a universal experience and that we have a responsibility to use the resources at our disposal for good. We are committed to ethical and sustainable business practices.

Meet our Leadership Team

Aline is leading the way in the senior living industry, thanks to the seasoned, innovative professionals who make up our pioneering team.

Brad Frasher

Chairman & CEO

Brad is the company’s Chairman and CEO, having more than 20 years’ experience in senior housing finance, operations, and analytics. During his tenure with Atria Senior Living, he helped scale operations through the design and implementation of process and controls for the company’s proprietary operating software platform – focused on efficiency at the user level and driving results at the portfolio level.

In 2020, he ushered the launch of Glennis Solutions, bringing that same software platform to the industry at-large. At Glennis, he led the company through the successful acquisition of the medication management solution ACCUflo. The rapid growth and potential of Glennis resulted in capital investment from Rubicon Technology Partners and the company’s merger with two leading senior housing software companies, Enquire and Sherpa CRM. Today, the newly combined companies serve more than 5,700 locations, including 50 of the Argentum Top 150 largest providers.

Brad is committed to partnering closely with industry leaders and partners to drive technology transformation and considers it a huge privilege to improve the lives of seniors and those who care for them by delivering innovative solutions designed by and for providers. Brad currently resides in Louisville with his family and holds a business degree from the University of Louisville.

Erin Hayes


Erin is our President and served as co-founder of Enquire, one of the fastest-growing CRM and growth platforms in the seniors housing and post-acute care industries. As President, Erin oversees the company’s client-facing organizations including sales, marketing, customer success, implementation, and the contact center. She believes that excellent data management and innovative technology is the key to enhancing performance. Erin also helps clients increase their occupancy by advising them on the implementation performance measurement of sales systems, so they can transform captured data into actionable insights.

Erin was born in Indiana and moved to Colorado with her family in 1994. She attended the University of Colorado, Boulder and moved to Denver shortly after graduating. While working full time in financial services she attended the University of Denver to pursue her graduate degrees in business and finance. In her free time Erin enjoys playing golf, tennis, traveling and spending time with her family.

Jonathan Blackburn

Chief Revenue Officer

As Chief Revenue Officer, Jonathan is responsible for leading Aline’s commercial strategy across its industry-leading portfolio of CRM automation, operational, care and digital payments solutions.

Prior to joining Aline, Blackburn served as the chief revenue officer for Therapy Brands, a mental and behavioral health software, and integrated payments company, where he drove rapid growth and expansion of the platform both organically and through M&A. He previously served as chief revenue officer and general manager of Daxko, a leader in software and integrated payments for the health and wellness industry. Before Daxko, Jonathan was vice president of sales for major accounts at ADP, a global provider of cloud-based human capital management.

Jonathan takes a vested interest in our client’s success, partnering with them to understand their unique goals and challenges, and finding the right solutions and services to help them improve operational outcomes. 

Matt Jesperson

Chief Customer Officer

As Chief Customer Officer, Matt plans, directs and coordinates the execution of our customer relationship strategy. He is responsible for ensuring that the customer comes first and that all our team members have the resources and support necessary to partner with our customers to guide change and get results.

Matt has 22 years of experience in the senior living industry in the United States, Canada, and the United Kingdom. His prior responsibilities include Chief Customer Officer of Sherpa CRM, Partner & Chief Marketing Officer of Havensworth Senior Living, and Partner & Vice President of Marketing and Operations at Courtyard Senior Living. He believes the best customer service is grounded in teams of great people with good intentions who aspire to deliver the best experience possible. These teams are trustworthy, accountable, dependable, and consistent. They delight in a job well done.

Matt earned a finance degree in 2003 from the Marriott School of Management at Brigham Young University. Matt’s happiest moments are spent outdoors with his wife and four children.

Lucas Hayes

Chief Commercial Officer

Lucas is the company’s Chief Commercial Officer and co-founded Enquire in 2012, serving as a driving force behind the launch of the industry’s first contact center and fastest-growing CRM and marketing automation platform. In his current role, he collaborates closely with customers and business partners to facilitate solution integrations helping the company expand market share across all care settings. He believes these partnerships are integral to improving operator performance, the staff work experience, and the daily services delivered to seniors.

Lucas also dedicates time to employee advancement, mentoring and leading others to help them achieve their professional goals. He holds a business degree from the University of Iowa.

Sukhi Singh

Board Member & Advisor

Sukhi is a board member and serves as a strategic advisor to the company. He brings more than 20 years’ experience working at the intersection of real estate and technology, starting his tech career in 1999 as the Founder and COO of the leading enterprise spend management solution to the real estate industry. Over his career, Sukhi has also served in executive leadership positions at several property and health tech companies, helping to lead their transition from start up to merger or sale. He is currently an investor and advisor to several vertically focused technology companies, providing leadership in growth and product strategies.

Sukhi is most passionate about building value and quality outcomes into client relationships to support their success and improve the lives of the older adults they serve.

Have any more questions?

We’d love to help.

Contact us

The 2023 Aline Annual Sales & Marketing Benchmark Report for Senior Housing is here! Download Now!.