Senior Living Sales Training

Sales software and training that’s built for the task.

Training for a high-performing sales culture and higher occupancy.

Aline’s senior living sales software and training is second to none in helping operators build and maintain a high-performing sales culture.

Aline combines a proven methodology with highly effective trainers, training programs, and reporting tools that reliably and consistently improve your sales performance.

Get proactive with prospect engagements and outcomes to improve your sales performance across the board. From sales training to leadership coaching, only Aline offers training that supports senior living sales.

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Aline Prospect-Centered Selling® Methodology

Senior living sales training and enablement

Aline Prospect-Centered Selling (PCS) is a proven selling strategy that aligns sales and operations through a sustainable process to improve conversion rates, increase move-ins, and increase revenue. PCS focuses on improving the key skills senior living sales teams need to be successful: An ability to build a trusting partnership with prospects that focuses on small strategic closes that lead to the Big Close.

Key features

More time spent with fewer prospects. Focus on the individual and not the task.
Planning a meaningful sales strategy for each Prospect

Focus on key KPIs that drive sales
Unique tactics for overcoming objections for sustainable engagement throughout the sales process

The result? Conversion rates accelerate while your team builds an empathic, high-performing sales culture resistant to staff turnover or unwelcome performance dips.

You don’t need to use Aline CRM to transform your sales performance through Prospect-Centered Selling — but it helps.

Aline Prospect-Centered Selling Training

Elevate your sales performance by focusing on the adoption and implementation of PCS principles. Trainers focus on methods to align sales and operations through a unified language and behaviors that improve sales effectiveness and drive revenue. These sessions include a combination of learning material, group discussion, and team exercises using PCS best practices and proven strategies. Workshops can be tailored to your needs.

Explore proven strategies that focus on empathy and trust-building
Develop next steps and key goals to increase results
Understand unique metrics and KPIs that focus on the most meaningful data points in the Prospect-Centered Selling methodology

Culture Starter Events

Learn new ways to engage and interact with prospects to maximize occupancy. These highly engaging, in-person training sessions focus on the strategies of best sales performers who use Prospect-Centered Selling^® techniques, ones based on empathy and connection, to nurture and make the sale. Culture Starter is an opportunity to align sales efforts across your organization and find inspiration alongside industry peers, empower senior living sales teams, align goals, and develop strategies to achieve occupancy.

Sales Coaching

Our Sales Coaches will work hand in hand with the sales teams at your communities to deliver a completely customized approach to coaching by teaching teams how to marry the PCS methodology with the CRM to elevate sales performance.

Look at data to assess what each sales team is doing well and where each team can improve
Collaborate with company leaders to align coaching messaging with company strategy

Team or individual coaching session designed to marry the sales behavior with your CRM
Professional development for self-management

Leadership Coaching

This completely customized approach to training is designed to elevate sales and sustain results by teaching your sales leaders how to coach sales teams on high-value activities and metrics.

Onboarding techniques to increase sales efficiencies
How to bring operations and sales together to drive revenue through creating and sustaining a Prospect-Centered Selling sales culture

Empowering all levels of the organization with best practices to lead sales through the marrying of key PCS behaviors and their CRM
Incorporate Aline Top Performer benchmarks to help establish new company benchmarks for your organization

Ongoing PCS Learning

Aline CRM customers can take advantage of e-learning courses and live virtual classrooms to learn or brush up on PCS skills. Re-connect your team with the essential importance of relationships in sales, start new employees off on the right foot, and sharpen up skills across the board.

Research shows that teams trained on the fundamentals of Prospect-Centered Selling generate more effective sales, with impact that lasts over the long haul.

Find out more about Prospect-Centered Selling Training.

Aline helped me sell, recruit and scale our training program, which was an essential need for our fast growing company. Brandi Williamson, VP of Sales and Marketing, Experience Senior Living

Prospect-Centered Selling with Aline has reinvigorated our passion and lasered in our focus on the prospect. By establishing a trusting relationship and offering tailored solutions, we found that our conversion rates increased along with shorter sales cycles. Mike Moss, Vice President of Sales & Marketing, Cypress Cove Senior Living

FAQ

Aline’s sales solutions work for companies of all sizes. Our software tools and training are effective whether you’re managing a single roof or thousands.

PCS is a strategy that focuses on facilitating readiness for change rather than counting call-outs and tours. By cultivating relationships with prospective residents and inspiring change through small yet highly impactful advances, this methodology is proven to increase conversions and occupancy for those who use it.