Aline Prospect-Centered Selling® Methodology
Senior living sales enablement
Aline Prospect-Centered Selling (PCS) is a proven selling strategy that aligns sales and operations through a sustainable process to improve conversion rates, increase move-ins, and increase revenue.
The Power Behind PCS
Aline Prospect-Centered Selling (PCS) focuses on improving the key skills senior living sales teams need to be successful: An ability to build a trusting partnership with prospects that focuses on small strategic closes that lead to the Big Close.
The result? Conversion rates accelerate while your team builds an empathic, high-performing sales culture resistant to staff turnover or unwelcome performance dips.
What you can expect with the PCS methodology:
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- More time spent with fewer prospects. Focus on the individual and not the task.
- Planning a meaningful sales strategy for each Prospect
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- Focus on key KPIs that drive sales
- Unique tactics for overcoming objections for sustainable engagement throughout the sales process
Ongoing PCS Learning
Aline CRM customers can take advantage of e-learning courses and live virtual classrooms to learn or brush up on PCS skills. Re-connect your team with the essential importance of relationships in sales, start new employees off on the right foot, and sharpen up skills across the board.
Research shows that teams trained on the fundamentals of Prospect-Centered Selling generate more effective sales, with impact that lasts over the long haul.
Why Our Customer Loves PCS

More PCS Champions
Aline helped me sell, recruit and scale our training program, which was an essential need for our fast growing company.Brandi Williamson, VP of Sales and Marketing, Experience Senior Living
Prospect-Centered Selling with Aline has reinvigorated our passion and lasered in our focus on the prospect. By establishing a trusting relationship and offering tailored solutions, we found that our conversion rates increased along with shorter sales cycles.Mike Moss, Vice President of Sales & Marketing, Cypress Cove Senior Living
Frequently Asked Questions
Aline’s sales solutions work for companies of all sizes. Our software tools and training are effective whether you’re managing a single roof or thousands.
PCS is a strategy that focuses on facilitating readiness for change rather than counting call-outs and tours. By cultivating relationships with prospective residents and inspiring change through small yet highly impactful advances, this methodology is proven to increase conversions and occupancy for those who use it.
Ready to See Aline In Action?
We’d love to show you our product on your terms. Let’s connect and we’ll show you how Aline supports your unique needs, whatever they are.