Aline Discover by Roobrik

Turn website visitors into move-ins with decision-support tools that engage, educate, and convert.

Powered by our patented platform, Aline Discover’s surveys guide older adults and their families through an empathetic, educational journey—helping them feel informed, confident, and ready to take the next step.

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A senior living executive with screenshots of Aline software.

Engage, Inform, and Convert Prospects

Engage your hidden audience, empower them with the information they need to support decisions, and enable your sales team with more qualified leads.

Key features include:

- More Leads and Higher Conversions: reach prospects before they’re ready to talk to sales, capturing 20-40% more leads which convert up to 2X better than other web leads.
- Motivate & Educate Prospects: surveys use motivational interviewing to guide prospects to confident decisions.

- Actionable Prospect Insights: your team receives 20+ data points on each lead, from care needs to financial readiness.
- CRM & Marketing Automation Integration: works with all leading CRMs & marketing automation platforms for easy implementation.

How Aline Discover Works

Developed in collaboration with senior care clinicians and national advocacy organizations, Aline Discover’s surveys are grounded in decision science and tailored to the unique needs of aging adults and their caregivers.

Step 1: Engage Your Audience

Aline Discover starts by engaging the hidden audience on your community website.

Many visitors are researching options but aren’t ready to engage directly with sales or book a tour. Discover then turns these passive browsers to active prospects.

Step 2: Empower Your Prospects

Engage prospects with unique digital experiences designed to educate and motivate buyers through a journey of discovery, helping them understand their needs and preferences.

Based on responses, we provide personalized recommendations, offering a clearer understanding of their senior living options.

Step 3: Enable Your Sales Team

Lead notifications from Aline Discover include rich prospect profiles with key data points about care needs, living situation, family dynamics, and readiness.

These insights enable sales to address the exact obstacles prospects are facing.

See All Sides of The Story with Discovery Surveys

Discovery Surveys are designed for two-sided discovery, meaning for both the prospect and the seller. By utilizing a motivational interview technique, prospects become more motivated as they are educated. In the process, the surveys ascertain prospects’ readiness for change, care needs, living situation, family dynamics, and more.

Sales teams receive a personalized report for each prospect to help quickly identify prospect fit, as well as areas of focus for sales conversations.

With Discovery Surveys, get answers to questions like:

- Is it the right time for senior living?
- Can I afford senior living?
- Is it the right time for memory care?
- Is it the right time to downsize?
- Is it time to get help?
- Is home care right for me?

Address Specific Concerns with Engagement Surveys

Engagement Surveys are designed to capture the attention of prospective residents and their families by addressing specific concerns and questions they may have early in their journey.

Engagement Surveys are a great value-add touchpoint from your brand to leverage. They make great secondary calls-to-action on your community website and landing pages. Your Aline client success team can coach you on the best surveys for your website and marketing objectives.

With Engagement Surveys, get answers to questions like:

- Is it still safe to drive?
- Is this dementia?

Simplify Financial Evaluation with Afford Surveys

Prioritize leads and save your sales team time with Afford Surveys.

Simplify the financial evaluation process without asking for a single number. Prospects receive a financial readiness level that helps your sales team prioritize leads. Afford is especially valuable for adult children who may not have access to their parent’s financial details.

With our Afford Surveys, you can:

- Prioritize leads based on financial readiness
- Guide prospects with a non-invasive approach
- Put Afford Surveys to work anywhere in your funnel
- Integrates with your CRM and marketing automation platform

Frequently Asked Questions for Senior Living Sales Teams

Aline Discover is an interactive survey platform designed specifically for senior living and post-acute care organizations. Discover helps sales and marketing teams engage prospects earlier, educate families, and qualify leads more effectively by guiding them through decision-making tools related to care needs, readiness, and affordability.

Our surveys meet prospects where they are in their decision journey. Instead of forcing immediate tours or sales conversations, surveys provide education and clarity first. This builds trust, reduces hesitation, and results in more informed, higher-intent leads for senior living sales teams.

Discover offers a suite of interactive surveys designed to address common senior living decision points, including:

– Is it the right time for senior living?
– Is it the right time for assisted living or memory care?
– Is home care the right option?
– Is it time to downsize?
– Can I afford senior living?

Each survey helps uncover readiness, care needs, and emotional or financial barriers to move-in.

The Afford Survey is a senior living affordability assessment that helps prospects understand whether senior living may be financially feasible — without requiring them to enter sensitive financial details. It’s designed to reduce fear around cost discussions while setting realistic expectations early in the sales process.

Rather than requesting specific income or asset amounts, the Afford survey uses a guided, conversational approach. It explores common financial resources, payment strategies, and general readiness, helping prospects gain confidence while giving sales teams insight into affordability concerns.

Affordability and readiness surveys are valuable for:

– Senior living communities and multi-site operators
– Sales and marketing teams qualifying digital leads
– Adult children helping parents explore care options
– Prospects early in the senior living decision journey

They are especially effective for communities looking to improve lead quality and shorten sales cycles.

Discover integrates seamlessly into the Aline senior living ecosystem, allowing survey responses to flow directly into Aline CRM workflows. This gives sales counselors immediate insight into prospect needs, readiness, and objections — enabling more personalized and effective follow-ups.

After completion, prospects receive personalized results that help clarify next steps, such as exploring care types or speaking with a community advisor. Sales teams receive structured data and insights that support better prioritization, outreach timing, and tailored conversations.

Senior living organizations using Aline Discover often see:

– Higher engagement from website leads
– Better qualification before tours and calls
– Shorter sales cycles
– More productive conversations with families
– Increased trust during affordability discussions

By educating before selling, teams spend more time with the right prospects.

Yes, Aline Discover is purpose-built for senior living and aging services, with surveys and language tailored to the emotional, financial, and care-related decisions families face when exploring senior living, assisted living, memory care, and home care options.

Aline Discover turns passive website visitors into engaged, educated prospects. By combining Discover with Aline CRM and Aline’s marketing solutions, you’ll create a smarter, humanized sales experience — helping your community guide families confidently from first click to move-in.

Ready to See Aline in Action?

We’d love to show you our product on your terms. Let’s connect and we’ll show you how Aline supports your unique needs, whatever they are.

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