Senior Living Sales & Marketing Software

Empower your team with intelligent, AI-guided tools that help you convert faster, follow up smarter, and connect meaningfully with every qualified prospect

Smarter Growth Starts With Connection

Senior living teams have more data than ever, but it’s hard to know which prospects are ready, what to do next, or how to keep every opportunity moving forward.

Guided by Aline Intelligence, Aline’s sales and marketing solutions turn scattered information into clear recommendations and guided actions, so your team spends less time chasing and more time connecting.

Together, these solutions help your team:

  • Prioritize the right leads faster.
  • Personalize outreach with ease.
  • Respond instantly and consistently.
  • Stay focused on what truly matters: families and relationships.

Get a Demo

NEW! Aline CRM Complete

The next generation of senior living sales and marketing software

Aline CRM Complete transforms your CRM from a system of record into a system of recommendation. It helps your sales teams focus on the right prospects at the right time with the right message, guiding the next best step for every lead.

More than a reporting tool, Aline CRM Complete continuously learns from your data to deliver sharper recommendations over time, helping your team work smarter, move faster, and build stronger connections at scale.

Learn More

NEW! Aline Connect

Your always-on virtual sales assistant

Aline Connect automates early-stage prospect engagement, freeing your team to build relationships instead of chasing leads. It instantly calls and texts new inquiries, nurtures with consistent follow-up, and seamlessly hands off qualified prospects to your community team or contact center.

With built-in call and text capabilities, Aline Connect ensures every lead gets a response, every time without adding work for your staff.

Convert more. Chase less.

Learn More

Roobrik Solutions

Decision-support tools to build trust and drive leads

Families researching senior living often need guidance before they’re ready to talk. Roobrik bridges that gap, engaging visitors with Surveys and Chat experiences that provide empowering decision support while revealing readiness insights for your sales team.

By uncovering hidden audiences and driving 20–40% more web leads, Roobrik helps your team focus on the prospects most ready to act and connect with them more meaningfully.

Learn More

NEW! Aline CRM for Skilled Nursing

Purpose-built referral management for post-acute speed and precision

Aline CRM for Skilled Nursing transforms admissions from a slow, manual process into a streamlined referral engine. Designed specifically for the pace of post-acute care, it helps your team triage and act on hospital referrals in under three minutes.

Seamless integrations connect directly with leading EHR and referral systems, giving admissions, clinical, and finance teams one clear view of every referral and bed status. Transitions run smoother, teams stay aligned, and every bed fills faster.

Learn More

Aline Intelligence™

Powering smarter sales and marketing decisions

Aline Intelligence combines generative AI, machine learning, and senior living’s richest dataset to guide every action, conversation, and decision.

By automating routine work like data entry, call transcription, and personalized follow-up recommendations, it gives teams more time to connect with families. Predictive insights reveal readiness and conversion trends, helping communities plan strategically and act with confidence.

Learn More

Aline Contact Center

Sales support that expands your reach

Every unanswered call is a missed opportunity. The Aline Contact Center acts as an extension of your team, answering up to 90% of calls within 30 seconds and providing 24/7 coverage to ensure every inquiry receives a timely, compassionate response.

Our trained specialists handle inbound calls and follow-ups in your brand’s voice to qualify prospects and schedule tours while the CRM automatically syncs all activity for full visibility. Communities see higher conversions, lower referral fees, and more time for on-site teams to connect with families.

Learn More

Aline Marketing Automation

Smarter outreach that brings in stronger results

Automate personalized campaigns that nurture families from first touch to move-in.

Aline Marketing Automation helps you manage outreach across email, text, and web to keep families engaged and your brand consistent. Every interaction is tracked, analyzed, and connected to the rest of your Aline CRM for a complete view of marketing performance.

Learn More

Aline Prospect-Centered Selling®

Senior living sales methodology built on empathy and results

Integrated directly within Aline CRM, Prospect-Centered Selling helps your team lead with empathy, turning every conversation into an opportunity to build trust.

This proven methodology provides a flexible framework you can tailor to your own process or adopt in full, complete with built-in reporting and Time in the Selling Zone tracking to reveal readiness, strengthen consistency, and help teams guide families through change with confidence.

Learn More

Powerful Integrations

A Place for Mom logo image
A Place for Mom
Act On logo image
Act On
Active Campaign logo image
Active Campaign
Active Demand logo image
Active Demand
Call Rail logo image
Call Rail
Call Tracking Metrics logo image
Call Tracking Metrics
Care Changes logo image
Care Changes
Caring.com logo image
Caring.com
Conversion Logix logo image
Conversion Logix
Eloqua logo image
Eloqua
Facebook logo image
Facebook
Family Assets logo image
Family Assets
G5 logo image
G5
Hello Spoke logo image
Hello Spoke
Hubspot logo image
Hubspot
Lead InSite logo image
Lead InSite
A Place for Mom logo image
A Place for Mom
Act On logo image
Act On
Active Campaign logo image
Active Campaign
Active Demand logo image
Active Demand
Call Rail logo image
Call Rail
Call Tracking Metrics logo image
Call Tracking Metrics
Care Changes logo image
Care Changes
Caring.com logo image
Caring.com
Conversion Logix logo image
Conversion Logix
Eloqua logo image
Eloqua
Facebook logo image
Facebook
Family Assets logo image
Family Assets
G5 logo image
G5
Hello Spoke logo image
Hello Spoke
Hubspot logo image
Hubspot
Lead InSite logo image
Lead InSite
LinkedIn logo image
LinkedIn
Lob logo image
Lob
MailChimp logo image
MailChimp
Markentum logo image
Markentum
NIC logo image
NIC
Occupancy Answers logo image
Occupancy Answers
Office365 logo image
Office365
Roobrik logo image
Roobrik
Senior Living SMART logo image
Senior Living SMART
Senior Vu logo image
Senior Vu
Sharp Spring logo image
Sharp Spring
Smart Girl Digital logo image
Smart Girl Digital
Tilla Delse logo image
Tilla Delse
Twitter logo image
Twitter
Whitepages logo image
Whitepages
Twillo logo image
Twillo
Yahoo! logo image
Yahoo!
YourTour logo image
YourTour
LinkedIn logo image
LinkedIn
Lob logo image
Lob
MailChimp logo image
MailChimp
Markentum logo image
Markentum
NIC logo image
NIC
Occupancy Answers logo image
Occupancy Answers
Office365 logo image
Office365
Roobrik logo image
Roobrik
Senior Living SMART logo image
Senior Living SMART
Senior Vu logo image
Senior Vu
Sharp Spring logo image
Sharp Spring
Smart Girl Digital logo image
Smart Girl Digital
Tilla Delse logo image
Tilla Delse
Twitter logo image
Twitter
Whitepages logo image
Whitepages
Twillo logo image
Twillo
Yahoo! logo image
Yahoo!
YourTour logo image
YourTour

Contact Us for Your Personalized Demo

 Get a Demo

Related Content

FAQ

You can start anywhere. Each Aline solution delivers value on its own, and they work even better together to streamline every part of your sales and marketing process. 
Communities using Aline’s sales solutions respond to leads faster, convert at higher rates, and see measurable increases in occupancy and efficiency.
Yes, with more than 100 integrations, Aline connects seamlessly with the systems you already use, keeping data flowing and teams in sync.
Not at all. Aline CRM Complete automates the busy work, not the human connection. Our tools support your team by handling repetitive tasks and surfacing the right insights, so your sales counselors can focus on connecting with families.

Have any more questions?

We’d love to help.

Contact us

Aline Innovation Summit 2026: Registration Now Open!
Connect with senior living leaders, innovators, and industry peers May 11-13, 2026, in Frisco, TX to explore the latest innovations, proven strategies, and best practices shaping the future of senior living. View details and register today.