Senior Living Sales & Marketing Software
Empower your team with intelligent, AI-guided tools that help you convert faster, follow up smarter, and connect meaningfully with every qualified prospect
Covering All Your Sales & Marketing Needs
Whatever your needs, Aline has the capability to help you achieve your occupancy goals with tech built just for communities like you. Take a look at our vast offerings to see for yourself.
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Aline CRM Complete
The next generation of senior living sales and marketing software
Aline CRM Complete transforms your CRM from a system of record into a system of recommendation. It helps your sales teams focus on the right prospects at the right time with the right message, guiding the next best step for every lead.
More than a reporting tool, Aline CRM Complete continuously learns from your data to deliver sharper recommendations over time, helping your team work smarter, move faster, and build stronger connections at scale.
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Aline Connect
Your always-on virtual sales assistant
Aline Connect automates early-stage prospect engagement, freeing your team to build relationships instead of chasing leads. It instantly calls and texts new inquiries, nurtures with consistent follow-up, and seamlessly hands off qualified prospects to your community team or contact center.
With built-in call and text capabilities, Aline Connect ensures every lead gets a response, every time without adding work for your staff.
Convert more. Chase less.
Roobrik Solutions
Decision-support tools to build trust and drive leads
Families researching senior living often need guidance before they’re ready to talk. Roobrik bridges that gap, engaging visitors with Surveys and Chat experiences that provide empowering decision support while revealing readiness insights for your sales team.
By uncovering hidden audiences and driving 20–40% more web leads, Roobrik helps your team focus on the prospects most ready to act and connect with them more meaningfully.
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Aline CRM for Skilled Nursing
Purpose-built referral management for post-acute speed and precision
Aline CRM for Skilled Nursing transforms admissions from a slow, manual process into a streamlined referral engine. Designed specifically for the pace of post-acute care, it helps your team triage and act on hospital referrals in under three minutes.
Seamless integrations connect directly with leading EHR and referral systems, giving admissions, clinical, and finance teams one clear view of every referral and bed status. Transitions run smoother, teams stay aligned, and every bed fills faster.
Aline Intelligence™
Powering smarter sales and marketing decisions
Aline Intelligence combines generative AI, machine learning, and senior living’s richest dataset to guide every action, conversation, and decision.
By automating routine work like data entry, call transcription, and personalized follow-up recommendations, it gives teams more time to connect with families. Predictive insights reveal readiness and conversion trends, helping communities plan strategically and act with confidence.
Aline Contact Center
Sales support that expands your reach
Every unanswered call is a missed opportunity. The Aline Contact Center acts as an extension of your team, answering up to 90% of calls within 30 seconds and providing 24/7 coverage to ensure every inquiry receives a timely, compassionate response.
Our trained specialists handle inbound calls and follow-ups in your brand’s voice to qualify prospects and schedule tours while the CRM automatically syncs all activity for full visibility. Communities see higher conversions, lower referral fees, and more time for on-site teams to connect with families.
Aline Marketing Automation
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Smarter outreach that brings in stronger results
Automate personalized campaigns that nurture families from first touch to move-in.
Aline Marketing Automation helps you manage outreach across email, text, and web to keep families engaged and your brand consistent. Every interaction is tracked, analyzed, and connected to the rest of your Aline CRM for a complete view of marketing performance.
Aline Prospect-Centered Selling®
Senior living sales methodology built on empathy and results
Integrated directly within Aline CRM, Prospect-Centered Selling helps your team lead with empathy, turning every conversation into an opportunity to build trust.
This proven methodology provides a flexible framework you can tailor to your own process or adopt in full, complete with built-in reporting and Time in the Selling Zone tracking to reveal readiness, strengthen consistency, and help teams guide families through change with confidence.
Powerful Integrations
Setup to support how you how you want to work.
What Our Customers Say
Aline supports more than 9,300 senior living and post-acute communities in their mission to deliver meaningful care and exceptional operations.
Aline helped me sell, recruit and scale our training program, which was an essential need for our fast growing company.Brandi Williamson, VP of Sales and Marketing, Experience Senior Living
The CRM is very user-friendly, especially for sales. It’s easy to access the data we need to make good sales decisions. It’s easy to determine where we need more training, where we could be more effective, and what activities we need to put more energy into to get the right results.Pat Cokingtin, Senior VP of Sales and Marketing, Americare Senior Living
I needed a system that allowed us to capture data that would ensure we understood our customer better and maximized the chances of sales success through effective lead management.Natasha Pocock, Group Sales & Marketing Manager, Porthaven Care Homes
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Ready to See Aline In Action?
We’d love to show you our product on your terms. Let’s connect and we’ll show you how Aline supports your unique needs, whatever they are.