Senior Living Sales & Marketing Software

Growth solutions that propel your business forward.
Aline’s range of senior living sales software & marketing software is second to none in helping operators build and maintain a high-performing sales and marketing culture.
Built and embraced by senior living leaders, our solutions help you get proactive from the point of prospect forward — all while connecting your core revenue outputs to your operational workflows.
Enquire CRM by Aline
Leading senior living sales software
Enquire CRM, by Aline, helps your teams shorten sales cycles, improve occupancy rates and effortlessly report on the end-to-end prospect journey.
Our senior living sales CRM is connected to the entire Aline suite. That means from the very first touchpoint, your prospect data connects across operational, care and financial thresholds — allowing for a comprehensive view and maximum organizational alignment.
Discover our fully integrated senior living sales software.

Key features
- A best-in-class senior living sales CRM for sales professionals who value simplicity and ease of use
- A singular, connected view of prospect and resident data that eliminates the CRM <> Occupancy gap
- Fully customizable dashboards, workflows and discovery questions to standardize your sales process
- Multi-view, customizable reporting dashboards and over 70 custom reports
- Configurable workflows to create activities, update fields and advance prospects
- Integrated messaging capabilities with automated logging and speech-to-text functionality
- Competitive insights to help you stay on top of senior housing market data
- Full-featured mobile app
- Seamless data integration with our Contact Center and the entire Aline suite

Sherpa by Aline
Senior living sales training and enablement programs
Sherpa by Aline combines a unique methodology, training programs and reporting tools that reliably and consistently improve sales performance.
Our approach focuses on improving the key skill senior living sales teams need to be successful: an ability to help prospects navigate change.
The result? Your conversion rates skyrocket while your team builds an empathic, high-performing sales culture that is less susceptible to turnover or unwelcome performance dips.

Key features
- Prospect-Centered Selling® methodology delivered virtually or in-person that guides your team through an optimized sales process to improve conversions
- Unique metrics and KPIs meant to focus on the most meaningful data points in the Sherpa methodology
- A sales enablement platform and business intelligence tools designed to make your sales data accessible, meaningful and actionable
Contact Center
Senior living sales software and support services
With our contact center services, you don’t need to let a single opportunity slip.
Our team immerses themselves in your organization’s sales culture, and handles all manners of inbound calls and cold outreach — freeing up your team to devote the most time to the most promising prospects.
All activities are fully integrated within your CRM and connect directly into your automated workflows and reports.

Key features
- 30%+ average increase in conversion rate
- 45% average reduction in paid referral fees
- An expert response team tailored to your organization providing coverage for inbound calls and cold/stalled outreach
- Timely follow-up cadences geared to seize and progress opportunities
- Live chat capabilities for prospects visiting your website
- Seamless integration with the Enquire CRM, by Aline
- Prospect-Centered Selling® workflows, scripts and programs in support of clients using Sherpa, by Aline
Marketing Automation
Senior living marketing software
Unlock the full potential of your outreach with senior living marketing software designed specifically for the unique challenges of the industry.
Increase speed-to-occupancy and fuel your teams with a robust thread of prospect data that extends from first touchpoints all the way to move-in date and beyond.

Key features
- Custom marketing campaign functionality completely optimized for senior living
- Automated, multi-channel marketing campaigns
- Complete contact management organized by category or segment
- Robust email campaign functionality with full reporting transparency
- Real-time, shareable dashboards
Hundreds of integrations



































































Aline helped me sell, recruit and scale our training program, which was an essential need for our fast growing company.Brandi Williamson, VP of Sales and Marketing, Experience Senior Living

The CRM is very user-friendly, especially for sales. It’s easy to access the data we need to make good sales decisions. It’s easy to determine where we need more training, where we could be more effective, and what activities we need to put more energy into to get the right results.Pat Cokingtin, Senior VP of Sales and Marketing, Americare Senior Living

I needed a system that allowed us to capture data that would ensure we understood our customer better and maximized the chances of sales success through effective lead management.Natasha Pocock, Group Sales & Marketing Manager, Porthaven Care Homes
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FAQ
Good news! You’ll not only continue to receive the same quality support for each of these products, but the Aline suite will also become more closely integrated as time goes on. This means connecting the rest of the Aline suite to your existing CRM will be increasingly seamless. You’ll also benefit from regular sales and marketing feature updates as well as our “no compromises” imperative. We’re honored to inherit a strong technical foundation and an incredible legacy built by undisputable market leaders in the senior living CRM category.
We suggest that companies looking to overhaul their growth efforts invest in our full solution set. Why? The Aline suite follows and optimizes every prospect interaction from pre-call, to the initial first call, all the way through to more targeted marketing, sales and move-in processes. Clients who want to start with a single solution, whether for budget or implementation reasons, should consider starting with our best-in-class CRM and growing from there. Existing Aline clients can expand to any of our sales and marketing solutions, offered at any time they choose, as their business needs change.
Absolutely not! Aline’s sales solutions are used by companies of all sizes, and they are effective whether you’re managing a single roof or thousands.
Clients using our Contact Center experience a 30%+ average increase in conversion rate and a 45% average reduction in paid referral fees.
