Aline CRM Complete: Senior Living CRM That Connects, Guides, and Converts

Bring clarity, confidence, and connection to every part of the sales journey, so your team can focus less on chasing leads and more on meaningful conversations.

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Where Smart Connections Begin

Senior living teams aren’t short on leads. They’re short on time, clarity, and connection. Too many tools and too much manual work leave teams reacting instead of engaging.

Aline CRM Complete changes that.

The Leading Senior Living CRM Software

NEW! Aline CRM Complete transforms your CRM from a system of record into a system of recommendation and enablement that learns, guides, and automates, so your team can sell smarter. Powered by Aline Intelligence™, this next-generation CRM surfaces readiness, recommends next steps, automates follow-up, and learns continuously, growing more precise with every interaction.

The result is a CRM that works alongside your team, simplifying the process behind the sale and making every connection more meaningful.

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Key Features of Aline CRM

See how Aline CRM Complete simplifies the work behind the work, guiding every step from first inquiry to final move-in.

Act with clarity: AI-powered summaries, smart next steps, and a daily lineup of high-intent leads help your team focus on the right prospects and follow up with purpose.
Automate with confidence: Automatic call capture, built-in communication tools, and intelligent workflows handle routine tasks behind the scenes, so no lead is ever missed.
Connect with purpose: Calendar integration, Prospect-Centered Selling® compatibility, and actionable analytics bring every interaction together for a seamless, human-centered sales experience.

Smarter Tools, Stronger Connections

Aline CRM Complete works seamlessly with Aline Connect and Roobrik to make every part of your sales journey more responsive, insightful, and personal.

Aline Connect

Aline Connect acts as your always-on virtual sales assistant, automating instant follow-up so no inquiry goes unanswered. It keeps your team focused on high-intent prospects while handling consistent follow-up behind the scenes. Every interaction is logged automatically in Aline CRM for full visibility and reporting.

Roobrik Solutions

Roobrik engages your website’s hidden audience to convert up to 40 percent more web leads through interactive surveys that guide discovery and reveal readiness, bringing qualified leads directly into your CRM.

Why Teams Love It

The CRM is very user-friendly, especially for sales. It’s easy to access the data we need to make good sales decisions. It’s easy to determine where we need more training, where we could be more effective, and what activities we need to put more energy into to get the right results. Pat Cokingtin, Senior VP of Sales and Marketing, Americare Senior Living

I needed a system that allowed us to capture data that would ensure we understood our customer better and maximized the chances of sales success through effective lead management. Natasha Pocock, Group Sales & Marketing Manager, Porthaven Care Homes

Works Seamlessly Within the Aline Ecosystem

Aline CRM Complete fits naturally into the broader Aline suite and connects with the systems that matter most to senior living operators.

From referral management to care and billing software, Aline CRM Complete is built for interoperability, so your data stays consistent and your teams stay aligned across every stage of the prospect journey.

FAQs

Whether you manage assisted living, memory care, or independent living, Aline CRM Complete helps your team qualify, nurture, and convert leads efficiently. Aline CRM Complete includes everything you need to power sales and marketing success, including Aline Connect and Roobrik, right out of the box.

Yes, Aline CRM is designed for both care types. It includes tools built specifically for senior living sales and skilled nursing admissions, so each team can work the way they need to while staying aligned. Shared visibility keeps sales and admissions connected, helping communities act faster and deliver a smoother experience for residents and families.

Yes, Aline CRM Complete integrates with leading referral and marketing platforms and connects seamlessly within the Aline suite. The result is a CRM that works smoothly alongside your existing systems without disrupting your current workflows.

Traditional CRMs store data. Aline CRM Complete acts on it, using intelligence and automation to recommend next steps, follow up with leads, and keep every opportunity moving forward.

Aline provides tailored onboarding, live and on-demand training, and responsive support from a team that understands senior living.