Where Your Resident Data Journey Begins

Aline’s CRM software is where meaningful connections are cultivated. Manage all of your prospect interactions, notes and schedules on one transparent, accessible platform.

Aline CRM – Leading Senior Living Sales Software

Aline CRM helps your teams shorten sales cycles, improve occupancy rates and effortlessly report on the end-to-end prospect journey.

Our senior living sales CRM connects to the entire Aline suite. That means from the very first touchpoint, your prospect data is available across operational, care and financial thresholds — allowing for a comprehensive view and maximum organizational alignment.

Discover our fully integrated senior living sales software.

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Key Features of Our Senior Living CRM

NEW! Prospect Opportunity Scoring gives each prospect a unique score to give you better visibility into their likelihood of move-in. Our highly accurate model leverages millions of data points gathered over the last several years. The new report also includes benchmarks unique to your company to help you understand how the scores for your current leads compare to your past move-ins.
Easily filter and manage contacts, prospects, referrals and associated contacts into a configurable list and access one-click text, call, and email
A singular, connected view of prospect and resident data that eliminates the CRM <> Occupancy gap
Fully customizable dashboards, workflows and discovery questions to standardize your sales process

Multi-view, customizable reporting dashboards and over 70 custom reports
Configurable workflows to create activities, update fields and advance prospects
Integrated messaging capabilities with automated logging and speech-to-text functionality
Competitive insights to help you stay on top of senior housing market data
Full-featured mobile app
Real-time integration with Aline Contact Center for seamless prospect management

A CRM Built With Your People in Mind

Aline CRM is designed for user-friendliness from the ground up — so your sales team can make the most of it intuitively.

That means a simple user interface that’s accessible from any browser or mobile device. We’ve also included speech-to-text functionality, 1-click outreach capabilities, along with auto-calendar syncing and flexible custom fields and forms.

It all adds up to quicker, more effective sales activity from anywhere, so your team can focus on what they do best.

Replace Spreadsheets With Smart Reports Customized for Your Needs

When your CRM handles prospect and resident data in a fluid, maneuverable way, it unlocks the potential to do a lot more than just export data.

Visualize your data with a range of easily configured tables, graphs and KPI charts. Get creative with how you track your performance and prospect activity.

Once you’ve set up how you want to represent your sales activity, you can schedule automated reports to be generated and sent to leadership or key team members.

Automate. Integrate. Perform.

Aline CRM seamlessly integrates with the rest of the Aline suite and external apps like your health record and billing systems.

Set up automated workflows based on custom triggers and automatically create activities, update fields, advance prospects and send follow-ups.

What Our Clients Have to Say

The CRM is very user-friendly, especially for sales. It’s easy to access the data we need to make good sales decisions. It’s easy to determine where we need more training, where we could be more effective, and what activities we need to put more energy into to get the right results. Pat Cokingtin, Senior VP of Sales and Marketing, Americare Senior Living

I needed a system that allowed us to capture data that would ensure we understood our customer better and maximized the chances of sales success through effective lead management. Natasha Pocock, Group Sales & Marketing Manager, Porthaven Care Homes

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Senior Living CRM Software