The Connected Senior Living Experience

Meet Jane Smith, an 82 year-old retiree who is beginning to have trouble living independently.

*Click*

Jane’s daughter just clicked on an ad for Bright Pines senior living community. She fills out a form and signs up to the Bright Pines newsletter  — created and distributed via the Aline marketing automation solution — where she hopes to get a feel for what the community is like.

Over the next few months, Jane’s daughter will read several targeted emails that speak to the hard decision they’re having to make — when and where Jane will live as she needs more assistance.

Over at Bright Pines, Jane’s information from that first form is automatically captured in the Aline CRM to create Jane’s profile — along with any additional data gathered along the way.

When Jane’s daughter decides to call Bright Pines for more information, an Aline Contact Center rep — who has been specifically trained on Bright Pines sales process and approach  — is able to immediately provide her with answers to her questions and, based on Jane’s readiness, is able to prioritize outreach with the Bright Pines Sales team.

Tim, one of the senior sales team members at Bright Pines, is able to tailor his conversations with Jane and her daughter, addressing their specific interests and concerns — he’s also able to answer questions about pricing, with current availability at his fingertips.

And when Tim’s out for a week, another team member is able to keep Jane’s outreach flowing seamlessly with easy access to all of her information. Throughout every interaction, all conversations and emails are automatically captured in the Aline CRM, creating a comprehensive record of engagement for all relevant parties to draw upon.

When it’s time to conduct tasks for Jane’s care and administer her medication, the Bright Pines resident care teams rely on the Aline mobile care app and eMAR solution. These solutions keep them on schedule and provide the required documentation automatically, so they have more time to spend with Jane and other residents. And when there’s a care team shift change, it’s a seamless handoff — everyone is immediately brought up to speed with the latest information at their fingertips.

Because it’s all supremely easy to use, the care team is consistently able to excel in their job and report on their activity. All of the crucial care processes at Bright Pines are standardized across every community in the company’s portfolio, so they can evaluate care acuity and delivery at the highest level.

Meanwhile, Jane’s family can check on her activities, health, and overall wellbeing at any time  through Aline’s Engage app. They’re able to rest easy, knowing they’re in the loop, even if they live far away. From their mobile phones, they’re able to check out what events are available that week, the upcoming dining schedule and even Jane’s recorded vitals. They can also interact with the community’s care team through the platform, providing feedback, asking questions, or communicating with caregivers.

Jane’s family members, along with the Billing and Accounting teams, are easily able to keep track of Jane’s expenses and payments. Statements, bills and payments can easily be tracked and submitted online.

And if in the future, Jane needs additional care, her healthcare can be informed by the data that’s been collected and updated in Aline. This includes medications, therapy schedules, and healthcare provider details — which all of the relevant staff can access and update.