How to Apply Benchmarks to Your Business
The 2024 Aline Sales and Marketing Benchmark Report is full of data-driven insights and industry KPIs to guide your sales and marketing planning. But how do you put these insights into action? Erin Hayes, president of Aline, breaks down what these takeaways mean and how you can apply this data to your own senior living business.
🕔 7:31 | 👤 Erin Hayes, President | ⭐ Aline
Benchmark Insights in the Real World
Learn from one of senior living’s most respected leaders. Jayne Sallerson, president and COO of Charter Senior Living, sat down with us for an exclusive interview to share how she uses Aline’s Benchmark Report data to optimize her community’s sales cycles and strategies to increase residents’ length of stay for more sustainable revenue growth.
🕔 21:31 | 👤 Jayne Sallerson, President & COO | ⭐ Senior Charter Living
Deeper Data for Better Outcomes
Based on data across 9,300 communities, the Aline Benchmark Report brings you the industry’s most comprehensive guide to building a high-performing sales and marketing team. With smarter goal setting and more effective strategic planning, senior living operators can use this intelligence to ultimately stand out in a competitive market, grow their occupancy, and drive greater profitability.
Sales & Marketing Benchmark Highlight Reels
In these four videos, Erin breaks down the Aline Benchmark Report’s key takeaways into bite-size reels to help you understand how to use this data in your CRM, interpret conversion rates, set the correct market goals, and improve speed-to-lead.
Speed-to-Lead — Critical to Improving Conversions
Speed-to-Lead
🕔 1:58 | 👤 Erin Hayes, President | ⭐ Aline
Implementing the Right Follow-Up Strategies
Follow-Up Strategies
🕔 2:03 | 👤 Erin Hayes, President | ⭐ Aline
Convert Inquiries to Move-Ins
Conversions
🕔 2:13 | 👤 Erin Hayes, President | ⭐ Aline
How Prospects Reach Out by Inquiry Method
Method of Inquiry
🕔 2:27 | 👤 Erin Hayes, President | ⭐ Aline
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Get Your Copy of the Reports
2024 Aline Benchmark Report
For a deeper look into current senior living sales and marketing stats, download the 2024 Aline Sales and Marketing Benchmark Report today. Get the intelligence you need to build a thriving senior living business.
Stay Informed With New Insights
To help you continue optimizing your sales and marketing performance, we will offer you updated insights throughout the year. Discover the latest senior living trends in our Q1 2025 Aline Benchmark Report. Check back for more data each quarter.