Important dates to know:

Registration: deadline for ticket purchase is October 28, 2024 Hotel room reservations for group rate: deadline is October 28, 2024

Sales directors, marketing directors, regional sales managers, executive directors, and sales support staff. This training event is open to everyone who wants to align sales efforts across their organization and find inspiration alongside industry peers.

How do I get the group Culture Starter attendee rate for my team?

You will be prompted to provide contact information for each attendee when you register online. Group rates will automatically apply when a 4th person is added to the Tickets section.

Do I need to bring anything to the event?

We recommend printing off a Prospect you would like to focus on during breakout sessions. Other items may include a laptop, something to write with, or a list of your current strategy ideas to discuss during the training.

How do I book my hotel room?

To get your conference discounted rate, an email with booking information will be sent to each attendee after tickets are purchased. Deadlines: The last day to book your room is Monday, October 28, 2024. Name changes on, or other transfers of, room reservations will not be accepted after the Cut-Off date. Room cost: $169/night plus 13% tax and $40/night resort fee (see details of what’s included in the resort fee below). Group room rates are valid 3-days prior and 3-days post conference, based on hotel availability. Hotel check-in and check-out: check-in is 3pm and check-out is 11am Room deposit: at the time of reserving your room there is a required deposit equal to 1 night stay plus 13% tax. The deposit it returned to your account no later than 14-days after check-out Room cancellations: up to 72 hours prior to check-in. For cancellations less than 72 hours prior to check-in there will be a fee equal to 1 night stay plus tax. Resort fee includes: internet, local and long-distance calls, access to fitness facilities, valet and self-parking, 2 complimentary water bottles, and concierge services.

On Monday there will be a Welcome reception in the hotel bar, with cocktails only. On Tuesday, breakfast and lunch will be provided. Dinner on Tuesday is on your own to allow attendees to experience what Las Vegas has to offer. On Wednesday, breakfast will be provided. Light snacks will be offered throughout the conference.

Is there a dress code?

Dress code is smart casual attire. Because the event is indoors, you may want to bring a jacket or sweater.

What airport do I fly into?

We recommend you fly into Harry Reid International airport Suggested Arrival: before 5pm on November 18th. You won’t want to miss the opportunity to begin enjoying ALL that Red Rock resort & casino has to offer, not to mention mingling with the group at our cocktail reception at 5pm! It also allows you to check-in to the conference early, making Wednesday morning more relaxing. Late arrival: If you decide to come in late Monday or even Tuesday morning, conference check-in Wednesday begins at 7:30-8:45am Suggested Departure: any time after 2pm on November 20th is our recommendation. We fully appreciate that everyone wants to get home, sleep in their beds and see their family. We also appreciate that you have made an investment of time and money to attend the Sales Culture Starter. We want you to get the most out of your investment and get home in a timely manner. With this goal in mind, Thursday morning is FULL of practical applications to elevate sales, including CRM breakout sessions. We promise to wrap things up promptly at 12pm so that you can catch your flights home.

Is there a shuttle service from the airport?

The Red Rocks Resort & Casino does not have transportation to and from the airport. They recommend share ride or taxis. It is a 15-minute ride with an average cost of $40. Groups: pre-arrange for transportation local limo services On-site hotel parking: included in the resort fee

What will the weather be like?

The average high temperatures of 66°F and average lows of 47°F. While the afternoons are generally mild and enjoyable, the nights tend to get chilly. It's recommended to bring a light jacket or sweater for the evenings.

Can I get an invoice instead of paying by credit card?

Invoices will be available for groups of 11 or more only.

I have more questions. Who do I contact?

Please email training@alineops.com

Fall 2024
Aline Culture Starter

November 18-20, 2024 in Las Vegas, NV

Set your team up for a strong start in 2025, unlock the potential of your team and elevate your community’s success with the Sales Culture Starter. Learn how to engage with your prospects using Aline’s proven Prospect-Centered Selling (PCS) strategy this November.

Why Prospect-Centered Selling^® Matters

Prospect-Centered Selling flips the script— instead of focusing on volume and velocity it’s all about understanding the unique needs, desires, and concerns of each prospect and crafting a personalized experience that speaks directly to them.

This approach energizes your sales process by focusing on building genuine connections, listening deeply, and offering solutions that resonate with what truly matters to your prospects. It’s not about pushing products or services; it’s about partnering with prospects on their journey, providing value, and making them feel heard and understood. By focusing on unique meaningful follow-up and small closes throughout the process you will make your community stand out amongst all other competitors. By putting the prospect at the heart of every interaction, you’ll create lasting relationships, increase trust, and ultimately, close more sales with confidence and authenticity.

Sounds too good to be true? Its not! Hear how The Aspenwood Company has utilized Prospect-Centered Selling to grow occupancy to over 90%.

Get More with In-Person Training

This transformative experience is more than just a training—it’s an investment in creating a thriving sales culture that drives occupancy growth and long-term success. With decades of industry expertise, we equip you with actionable strategies tailored to Senior Living, focusing on fostering a culture that motivates, engages, and empowers your team.

The return on investment is clear: improved sales performance, higher occupancy rates, and a dynamic team that is inspired to exceed their goals. Don’t miss this opportunity to turn your vision into reality—attend Sales Culture Starter and watch your community flourish!

Learning Objectives Designed for Senior Living

Our in-person training is not only unique, its one of a kind and specifically designed to boost sales for senior living operators. Only with Aline can you be sure your training is curated by senior living leaders with real-life experience in community management.

Changing Your Sales Approach

Understanding your Sales Persona and the unique dynamics of the Senior Living sales process.
Identify the key motivators that drive seniors to consider a move.
Differentiate between a High-Pressure Sales Approach and a person-centered sales model to enhance engagement.

Building Better Connections

Develop deeper insights into the mindset and needs of senior living prospects.
Learn techniques to build trust and rapport, speeding up the sales process.
Create comprehensive prospect profiles to tailor conversations and improve outcomes.

Untangling Resistance

Master practical strategies to overcome resistance and maintain momentum in the sales journey.
Asking better questions to get better results.
Design a personalized sales plan using buyer personas to meet individual needs and increase conversions.

Moving Prospects through the Sales Funnel

Distinguish between actions that generate progress and those that waste time.
Implement effective strategies to guide prospects through the sales funnel from inquiry to close.
Learn to recognize the difference between small wins (small closes) and significant commitments (big closes) to advance the sale.

Managing Sales

Identify and track key performance indicators (KPIs) that correlate with successful sales efforts and occupancy growth.
Understand the Executive Director’s role in supporting and driving the sales process.
Establish a daily sales rhythm to maintain focus and consistency.

Meet Your Trainers

FAQs

Be Empowered and Inspired

See what others have to say about past Aline Culture Starter events.

“Easily the best sales training I have ever been a part of! The way Margot and Reed wove in tips and tricks, personal experiences, and industry data to teach the sales methodology was amazing. I thought I was Prospect-Centered before this training but I am leaving here truly inspired and better leader for attending!” Recent Attendee, Regional Director or Operations and Sales

“It is events and trainings like this one that always tend to reignite the hope, passion, and excitement in me! Prospect-Centered Selling isn’t just for Senior Living Sales but it sure does make it more meaningful and impactful when applied to this highly emotional sales process.” Recent Attendee, VP of Sales

“Reed and Margot are so engaging as presenters! I never felt like I was at a training, instead, I felt like I was a part of an amazing conversation where I felt empowered to become a better salesperson. Being a part of an event like this surrounded by my peers from not only all around the U.S. but around the world was truly inspiring!” Recent Attendee, Community Sales Director

“Aline’s Sales Cutlure Starter was such an amazing event! The content was so great and even things “I thought I knew” hit different when it was presented in such an engaging and inspiring manner! Margot and Reed did a stellar job!” Recent Attendee, Business Development Director

Meet Your Trainers

FAQs

Event Location

The Fall 2024 Culture Starter event will be at Red Rock Casino and Resort in Las Vegas, NV.

Red Rock Casino is the perfect fit for our Sales Culture Starter because of the blend of luxury, convenience, and excitement nestled against the stunning Red Rock Canyon. This resort provides a unique backdrop that sets it apart from the typical Vegas experience.

With world-class amenities, including a state-of-the-art meeting space, top-tier dining options, and a full-service spa, Culture Starter attendees will enjoy both productivity and relaxation. Plus, the resort’s tranquil location allows for a focused and inspiring environment, while still being just minutes away from the vibrant energy of the Las Vegas Strip.

Red Rock Casino Resort and Spa
11011 W Charleston Blvd
Las Vegas, NV 89135

Schedule of Events

In addition to luxurious meals and events, our highly-rated training is a mix of general and concurrent training sessions designed to give you the focus you need, whatever CRM tool you use.

Monday, Nov 18	Tuesday, Nov 19	Wednesday, Nov 20
Welcome Happy Hour 5:00pm – 7:30pm	Continental Breakfast 8:30am – 9:00am	Continental Breakfast 8:30am– 9:00am
	Training 9:00am – 12:00pm	Concurrent Training 9:00am – 10:30am
	Lunch 12:00pm – 1:00pm	Concurrent Training 10:30am – 12:00pm
	Training 1:00pm – 4:00pm

Meet Your Trainers

FAQs

Hotel Accommodations*

We are excited to partner with Red Rock Casino and Resort and deliver an unforgettable experience with unmatched service, style, and sophistication. Aline Culture Starter attendees will receive a special rate of just $169/night (plus taxes and resort fees) at the Red Rock Casino.

Booking instructions will be supplied via email when payment is confirmed. All reservations must be made by Monday, October 28th – while rooms last.

*Lodging and travel costs are not included in your ticket purchase

Registration & Pricing*

We want to meet the whole team! Culture Starters are focused on building a winning sales and marketing team through knowledge sharing and best practices. Bring the whole crew and save over 16% per ticket by using the Group Tickets purchase option below.

Standard Ticket

$1,500 per person

Gain selling skills you can immediately apply to your community
Experience a unique Peer-to-Peer learning environment from Industry Leaders
Open to all Sales & Marketing professionals, no matter the CRM they use

Group Tickets

$1,250 per person

Gain selling skills you can immediately apply to your community
Experience a unique Peer-to-Peer learning environment from Industry Leaders
Open to all Sales & Marketing professionals, no matter the CRM they use
Get an extra 16% off of ticket prices by bringing your team with you

*Lodging and travel costs are not included in your ticket purchase

Get the Boss’s Thumbs-Up

Want to attend the Aline Culture Starter but still need your boss’s buy-in? We have you covered. Download this free, customizable email template that outlines why attending this event is worth the investment.

Download Free Template

Meet Your Trainers

Margot Cooke

International Director of Training and Coaching

Margot has 27 years of senior living experience ranging from hospice, home health, skilled nursing, and senior living continuum of care retirement communities. She has also worked with senior living rental communities including independent living, assisted living, memory care, and active adult. As International Director of Training and Coaching, Margot uses her diverse experience to support sales and operations through coaching and training Prospect-Centered Selling^®.

Reed Davis

International Director of Training and Coaching

Reed’s career in senior living began 20 years ago as Director of Marketing and Admissions at a skilled nursing facility in Omaha, Nebraska. As International Director of Training and Coaching, Reed supports the PCS methodology and tools that help communities achieve and sustain the benchmarks of Best Sales Performers.

Meet Our Sponsors

Frequently Asked Questions

Meet Your Trainers

Fall 2024 Aline Culture Starter

Why Prospect-Centered Selling® Matters

Get More with In-Person Training

Learning Objectives Designed for Senior Living

Changing Your Sales Approach

Building Better Connections

Untangling Resistance

Moving Prospects through the Sales Funnel

Managing Sales

Be Empowered and Inspired

Event Location

Schedule of Events

Hotel Accommodations*

Registration & Pricing*

Standard Ticket

Group Tickets

Get the Boss’s Thumbs-Up

Meet Your Trainers

Margot Cooke

Reed Davis

Meet Our Sponsors

Frequently Asked Questions

Fall 2024
Aline Culture Starter

Why Prospect-Centered Selling^® Matters