5 Ways CRM Integrations Benefit Senior Housing Sales
A senior housing CRM can benefit your sales team in a ton of ways. Find out how.

A senior housing CRM can benefit your sales team in a ton of ways. Find out how.
Published on: May 16, 2023
Last updated: July 2, 2024
Software integrations connect platforms across your senior housing CRM, Marketing Automation, lead generation, Contact Center, chat — the list goes on. Hear from our Integrations Team on why integrations matter and how you can get started.
Integrations are very time effective because once the integration is set up and running, all data communication occurs automatically between both systems, such as Aline’s senior housing CRM and one of our many integration partners. You don’t need to worry about maintenance, unless you want to change anything about the data that is being communicated between these systems. When you do want to make a change, the team at Aline can help you make the updates supported by our API.
It stands for Application Programming Interface, and you can read about it here. But getting an integration set up such as the Aline API is a very straightforward process. If you want to push new lead data to the CRM, we work with your marketing or IT agency to get that set up. It usually takes only a day or two.
We have hundreds of agencies using our API today. The Aline integration team is highly experienced with assisting our customers in connecting and then testing new integrations. There is a bit more complexity involved with retrieving data or updates that may need additional developer resources, but we have all the necessary documentation and guidance to help you make confident next steps.
When you integrate your marketing platform with your CRM’s API, data syncs seamlessly between systems without manual processing. With the Aline API, for example, new leads are sent from the marketing platform to the CRM and automatically located within Aline’s dashboards. Additionally, prospect data can be pulled into your marketing platform for reporting or running specific campaigns via Aline CRM.
Leveraging Aline’s API or connecting to an existing integration is included with all CRM subscriptions. Some of our integration partners, however, require an additional fee to utilize their software. We recommend you reach out to the vendor first to ask about potential costs. It all depends on the complexity of the automation. We offer to meet with our customers and walk through the steps in a fact-finding/planning call to see if and how we can help.
Company website integrations are by far the most common at Aline. This is an easy and efficient way to ensure that enquiries from your website are being captured and pushed to the CRM. All the vital lead data entered in your website’s contact us form will be available in your sales notes – no manual entry needed!
Billing and medical management are also popular integrations at Aline. Since many of our customers use external platforms to manage these needs, it’s a great way to ensure demographic resident data is sent automatically and isn’t a drain on your busy staff.
We have a highly skilled integrations team at Aline that is ready to answer any questions you may have about how our integrations work, or what it takes to get them set up. Please feel free to reach out for a free demo so we can discuss your specific business needs.
Amanda McGrory-Dixon
Amanda McGrory-Dixon is the content marketing manager at Aline, where she shares expert insights on how senior living communities can streamline operations, enhance resident satisfaction, and drive sustainable growth. With a deep understanding of industry trends and technology, she helps operators navigate challenges and implement data-driven strategies to improve efficiency, profitability, and care outcomes.
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Your experience is important to us. We’re redirecting you to our new Aline website, where you’ll discover how our complete suite of senior living solutions can help you grow occupancy and revenue, optimize operations, and enhance resident care.
For more information, you’re welcome to read our statement on our merger. To continue your web experience, simply close this notification.
Your experience is important to us. We’re redirecting you to our new Aline website, where you’ll discover how our complete suite of senior living solutions can help you grow occupancy and revenue, optimize operations, and enhance resident care.
For more information, you’re welcome to read our statement on our merger. To continue your web experience, simply close this notification.
Your experience is important to us. We’re redirecting you to our new Aline website, where you’ll discover how our complete suite of senior living solutions can help you grow occupancy and revenue, optimize operations, and enhance resident care.
For more information, you’re welcome to read our statement on our merger. To continue your web experience, simply close this notification.
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