Aline vs. Continuum CRM: 2025 Senior Living Sales Comparison

CRM software is the backbone of your sales and marketing efforts, impacting everything from lead generation to nurturing resident engagement and retention. 

Aline and Continuum CRM are popular CRM options for senior living providers, but Aline provides deeper CRM functionality with robust marketing automation, predictive analytics, and powerful reporting capabilities.

Read on to learn more about how these two software stack up, so you can make the best choice to personalize your outreach, gain valuable insights into resident behavior, and make data-driven decisions that optimize your sales and marketing efforts.

Aline vs. Continuum CRM Comparison Chart

Before we dive into a deep analysis, check out our side-by-side comparison of Aline and Continuum CRM:

Feature	Aline	Continuum CRM	Winner
CRM			Aline
Contact Center			Aline
Market Automation			Aline
Sales Training			Aline
AI			Aline
Full Software Suite			Aline
Customer Service & Support			Tie
Configuration Capabilities			Tie
Mobile App			Tie
Training and Implementation			Tie
Integrations			Aline

Aline vs. Continuum CRM: Features Comparison

Aline and Continuum CRM can help you confront current senior living trends, such as positive occupancy, head-on. We break down each feature so you can see which is best for your needs.

CRM

Aline CRM goes beyond basic contact management by offering a comprehensive view of residents across the entire continuum of care. 

Easily see broad trends and perform granular analysis for data-driven decision-making and a deep understanding of resident needs and preferences, thanks to Aline’s advanced reporting capabilities. Aggregate data by organization, region, or specific community to see only the data you need when you need it.

In the age of senior living cybersecurity concerns, Aline protects the data of both potential and current residents. It leverages HITRUST certification, ensuring the highest level of data security and compliance, going beyond HIPAA requirements. 

Continuum CRM focuses more on a user-friendly interface over comprehensiveness with real-time dashboards, customizable workflows, and mandatory follow-up tasks. While users report finding this helpful, it lacks the robustness of Aline CRM. 

Contact Center

Sales teams field a lot of questions from prospective residents, but not all of those leads turn into residents. The Aline Contact Center allows your sales team to focus on nurturing warm leads into residents while ensuring you never miss a lead, no matter how cold. 

With this CRM add-on, our dedicated sales team supports your community by answering the phone and offering live chat messages. The Contact Center is trained on your community’s value propositions and brand — a prospect won’t know that they aren’t talking to your internal sales team. 

Best of all, they’re available outside office hours to streamline the sales process and optimize lead follow-up. This helps you increase lead conversions and reduce missed opportunities while lowering staffing costs.

This feature is unique to Aline as Continuum CRM does not currently offer a contact center.

Marketing Automation

Aline Marketing Automation by Active DEMAND is another CRM add-on that provides comprehensive functionality for creating and executing customized and effective multi-channel marketing campaigns, a key component of any senior living marketing strategy. 

Segment users based on various criteria, such as demographics, interests, and engagement levels, for targeted outreach that arrives at the exact right time for each group. You can easily gain insights into campaign performance and make data-driven adjustments with real-time shareable dashboards.

Use email campaign functionality with full reporting to track key metrics, like open rates, click-through rates, and conversions. The platform also includes a library of pre-designed templates for emails, forms, and other marketing assets to streamline the campaign creation process.

Continuum CRM includes basic email marketing functionality within its core platform. However, more advanced marketing automation features, such as those offered by Aline Marketing Automation, are typically addressed through third-party integration, such as with HubSpot.

Sales Training

Based on Aline’s Prospect-Centered Selling® methodology, the Aline Prospect-Centered Sales Training program is designed specifically for the unique selling challenges and opportunities within the senior living industry. 

Aline’s sales training offering includes a comprehensive suite of training resources, including:

• Learning materials
• Group discussions
• Team exercises 
• Workshops
• E-courses
• Virtual classrooms

Sales and leadership coaching are also included for ongoing support and development, helping your team refine their skills and achieve consistent results.

AI

Aline Intelligence is a cutting-edge industry technology that leverages generative AI, natural language processing, and machine learning from the most robust dataset in senior living.

This solution unifies with all your Aline software, including Aline CRM, to automate routine tasks, such as data entry, activity summaries, and call transcripts. It also analyzes sentiment and feedback to give personalized recommendations for enhancing resident experiences and proactively addressing their needs. Use it to aggregate data across your entire organization to deliver actionable insights, identify trends, and support strategic planning and operational improvements.

AI in senior living is rapidly revolutionizing the industry. Benefits of using Aline Intelligence with Aline CRM include:

• Capability to augment your staff: AI can perform repetitive and simple tasks, freeing up your team to focus on the parts of their job only humans can do, like fostering relationships with potential leads. 
• Improved efficiency: AI can analyze data and spot trends faster than humans, especially when looking at large datasets across your organization. 
• Improved communication: AI tools make automating reports faster and more accurate as well as automate communication, so you can communicate more effectively and accurately in less time.

Continuum CRM’s AI capabilities are limited, primarily focused on basic marketing automation functionalities that won’t help you identify trends and improve your sales process. 

Full Software Suite

Aline offers a comprehensive suite of software solutions designed specifically for the unique needs of senior living communities.

In addition to its robust CRM, Aline provides unified solutions to support the following:

• Care documentation with Aline Care.
• Assisted living medication management with Aline eMAR.
• Engagement with residents and families with Aline Engage.
• Financial management with Aline Accounting.
• Revenue leakage prevention with Aline Leasing & Billing.
• Resident payment acceptance with Aline Payments.
• Valuable senior living operations management insights with Aline Market Insights, Aline Operational Insights, and Aline Quality.

Continuum CRM does not offer these services, so providers would need to seek out third-party integrations to unify their tech solutions.

Aline vs. Continuum CRM: Other Considerations

Before you commit to senior living software, remember to consider other factors, such as customer service, mobile app capabilities, and more.

Customer Service & Support

Both Aline and Continuum CRM offer strong customer service support, including dedicated teams, integration support, and data migration assistance. Both platforms boast positive customer service reviews, indicating a commitment to client success.

Configuration Capabilities

Aline and Continuum CRM offer strong configuration capabilities, allowing users to configure the software to fit their specific needs. Take advantage of customizable dashboards for data visualizations and the flexibility to configure workflows to fit your existing sales and operational processes. 

Mobile App

Aline CRM mobile app offers a robust set of features designed to enhance sales productivity on the go. 

Available on iOS and Android devices, the app allows users to connect easily with prospects through one-click calls, texts, and emails. Aline’s AI tools are also available in the mobile app, providing real-time lead summarization and automated call transcription to streamline data entry. You can also review Prospect Opportunity Scores in the app, so your team can prioritize outreach efforts effectively. 

Continuum CRM’s mobile app, available on both iOS and Android devices, provides basic functionality for interacting with prospects, including calling, emailing, or texting them directly from the app. 

Training and Implementation

Aline offers a comprehensive and structured onboarding experience. A dedicated project manager oversees the entire process, including system configuration and data migration. Training includes a combination of self-guided, interactive courses, interactive live webinars, and on-site training tailored to your specific needs. Ongoing support continues after onboarding with a knowledge base, in-app guidance, and live technical support.

Continuum CRM’s training and implementation practices include a workflow process consultation, integration support, data migration, and live training that follows the train-the-trainer model. 

Integrations

Aline boasts a wide range of integration capabilities with more than 100 available APIs. This allows for seamless data flow and enhanced functionality across your tech stack. Common integrations include: 

• Marketing automation platforms, such as HubSpot.
• Communication tools, such as Microsoft Exchange and Twilio.

Continuum CRM also offers integration capabilities with an open AI, including HubSpot, Microsoft Office, Outlook, and G-Suite.

Both software continuously expand their integration options, so check their websites for the most up-to-date information on available integrations.

FAQs

Read the FAQs below for more help deciding between Aline CRM and Continuum CRM.

Which CRM Is Best for Small Senior Living Communities vs. Larger Multi-Site Organizations?

While any sized senior living organization can use Aline CRM, its robust tools are best for larger organizations or those with complicated sales and marketing needs. 

Smaller organizations or those with basic CRM needs are better suited for Continuum CRM.

What Are the Key Benefits of Using Aline Sales Software?

Aline CRM — and the rest of our sales and marketing software — offers many advantages for senior living providers and their teams, such as:

• Increasing lead conversion rates.
• Improving sales productivity from advanced automation and AI-powered tools.
• Enhancing marketing effectiveness.
• Improving customer relationship management.
• Allowing for data-driven decision-making.

What Is Continuum CRM?

Continuum CRM is a senior living sales CRM software platform designed to support the sales teams of CCRC, life plan, and life care communities.

Choose the Best Continuum CRM Alternative

While Continuum CRM offers a solid foundation for sales and marketing teams, Aline CRM is the most comprehensive. With robust AI capabilities, access to a robust software suite and more integrations, Aline empowers communities to optimize operations and drive sustainable growth. 

Schedule a personalized demo today and discover how our innovative solutions can transform your sales and marketing efforts.