What’s in a Name — Aline CRM: Everything You Need to Know

It’s been one year since our company rebranded as Aline and an exciting 12 months introducing Aline to the senior living industry. Today, we’re announcing another exciting milestone — the standardization of our product names to the Aline brand. In this post we’ll talk about:

• The reason for the name change.
• How the change affects you (or doesn’t).
• Vision for Aline CRM.

Reason for the Name Change

The merger of Enquire, Glennis, and Sherpa brought all three companies together under the  Aline brand. To avoid confusion in the market and simplify our product menu, we are dropping all legacy brand names. So instead of Enquire CRM and Sherpa CRM, we now have one name: Aline CRM. In fact, you may have already seen this change in your solution interface.

This brand update also applies to other legacy product names. For example, Enquire Contact Center is now Aline Contact Center. Sherpa Chat is now Aline Chat. The products haven’t changed — only the names.

How the Change Affects You (or Doesn’t)

Good news! While the name of the CRM solution is changing, all the features you know and love will remain. Our roadmap does not include a forced migration to a new CRM. In fact, it builds upon your current CRM and gives you options to include the features you want.

For example, the beta version of Prospect-Centered Selling is now available in the legacy Enquire CRM. If you currently use Enquire or Sherpa CRM, our teams will continue to support and maintain your solution. If you want to add your current CRM to additional  communities, we will make that happen.

“To be clear, this is not a new CRM. If you’re an existing customer, you can be confident that we’re investing in what you already own.”  — Erin Hayes, president of Aline

Vision for Aline CRM

We’ve talked with more than 70% of our customers to understand their most pressing needs. Based on that feedback, we have prioritized our upcoming enhancements and innovations to set the foundation of a customer-centric future roadmap.

For example, we’ve started to roll out the first phase of enhancements, such as Prospect Opportunity Scoring, Chat GPT, AI, and advanced communication features. These enhancements will continue to evolve as the Aline CRM matures.

“We’ve been laser focused on integrating our three companies and creating a customer-first culture. We’re doing that by listening and building features that enhance the day-to-day lives of our customers. We want to align our goals with our customers’ goals. That’s how we both win.” — Brad Frasher, Aline chairman and CEO

Aline was born from the shared vision of three leading senior living software companies and we remain committed to serving the hundreds of operators who partner with us to enhance performance and elevate the quality of life for seniors. Thanks for choosing Aline as your partner!

Still have questions or want to know more? We’re ready to assist. Just reach out to your customer success representative or email customersuccess@alineops.com.

The Aline Product Wheel illustrates the connected experience of Aline solutions across the continuum of the resident experience.