Optimize Your Senior Living Sales Cycle With Real-World Insights

See how this industry leader drives occupancy and revenue growth with smarter data

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🕔 21:31   |    👤  Jayne Sallerson, President & COO   |  ⭐  Senior Charter Living

How to Put Senior Living Benchmark Data Into Action

The 2023 Aline Annual Sales and Marketing Benchmark Report for Senior Housing provides you with comprehensive insights to improve performance and optimize your senior living sales cycle for long-term, sustainable growth. But just how do you put this data into an actionable plan?

As an industry veteran, Jayne Sallerson, president and COO of Senior Charter Living, is well-versed in how to use data to optimize her community’s senior living sales cycles and strategies, and she’s here to spill her best tips for success. In this exclusive video interview, you’ll learn:

  • How focusing on longer sales cycles contribute to better ROI and stable revenue growth.
  • How to secure buy-in on implementing a prospect-centered sales strategy for improved team performance.
  • How focusing on high-value sales activities builds trust and a more personalized sales journey to increase conversions.
  • And so much more!

Download the 2023 Benchmark Report

Now that you’ve seen how Sallerson uses this data to build high-performing sales team, download the full 2023 Aline Benchmark Report and start applying these insights to your own business.


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Aline Innovation Summit 2025: Registration Now Open!
Connect with senior living leaders, innovators, and industry peers April 15–18, 2025, in Nashville to explore the latest innovations, proven strategies, and best practices shaping the future of senior living. View details and register today.