Aline CRM Guided by Aline Intelligence ™

Overload, uncertainty, and inefficiency hold sales teams back. That’s where clarity makes all the difference. Aline CRM brings organization and guidance to the workday, so you can spend time building strong relationships with your next move-ins.

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A sales and marketing executive who uses this senior living sales goal calculator to drive occupancy.

The Clarity You’ve Been Looking For

Aline CRM helps your teams shorten sales cycles, improve occupancy rates and effortlessly report on the end-to-end prospect journey.

That means from the very first touchpoint, your prospect data is available across operational, care and financial thresholds — allowing for a comprehensive view and maximum organizational alignment.

The connected Aline CRM experience supports  senior living and skilled nursing with one unified platform, and it can support Prospect-Centered Selling®.

 

Helping You Work Smarter

Aline Intelligence takes care of the busywork and guides you every step of the way, with features like:

    • Call recording, transcription, and summaries turn every conversation into actionable insight.
    • Prospect Opportunity Score measures lead readiness.
    • Daily Lineup prioritizes the leads most likely to move in.
      • Lead summaries provide a clear snapshot of real-time lead activity.
      • Pre-drafted emails and text messages make personalized communication a breeze.
      • Smart Next Steps provide certainty on how to follow up and connect with purpose.

Build the Ultimate Package: Explore Our Most Robust CRM Offering

Aline CRM Complete builds on the core CRM experience  with enhanced intelligence, automation, and visibility, designed for operators ready to scale growth and performance. With Aline CRM Complete, you get the power of our CRM as it seamlessly integrates with Aline Connect and Roobrik Surveys to make every part of your sales journey more responsive, insightful, and personal.

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Easy Reporting for the Insights You Need

See the whole picture in the way that’s most helpful to you. Track actionable KPIs to improve move-in rates, occupancy, and sales performance.

Visualize your data with a range of easily configured tables, graphs and KPI charts. Get creative with how you track your performance and prospect activity.

Once you’ve got everything set up, you can schedule reports to be shared with key team members automatically.

dashboard view of Aline senior living operations management software

A CRM Built With You in Mind

Aline CRM is designed for user-friendliness from the ground up — so your sales team can make the most of it intuitively. 

That means a simple user interface that’s accessible from any browser or mobile device. We’ve also included speech-to-text functionality, one-click communications, along with auto-calendar syncing and flexible custom fields and forms.

It all adds up to quicker, more effective sales activity from anywhere, so your team can focus on what they do best.

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What Our Clients Have to Say

Aline supports more than 9,300 senior living and post-acute communities in their mission to deliver meaningful care and exceptional operations.

Ready to See Aline In  Action?

We’d love to show you our product on your terms. Let’s connect and we’ll show you how Aline supports your unique needs, whatever they are.

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Aline Innovation Summit 2026: Registration Now Open!
Connect with senior living leaders, innovators, and industry peers May 11-13, 2026, in Frisco, TX to explore the latest innovations, proven strategies, and best practices shaping the future of senior living. View details and register today.