Aline Expands Senior Living Contact Center Service to Help Sales Teams Capture More Leads and Regain Time

Louisville, KY — August 31, 2026 — Aline, the connected operating platform for senior living, today announced the expanded availability of Aline Contact Center, a managed inbound call and lead capture service purpose-built for senior living communities.  

Aline Contact Center is staffed by U.S.-based senior living professionals who handle inbound inquiries on behalf of operator teams. The service captures leads and logs activity directly in Aline CRM, so onsite leasing staff can stay focused on tours, relationship building, and moving families forward. 

“Senior living operators are managing a complex sales process and building trust with families during one of the most significant decisions of their lives,” said Brandon Logsdon, CEO of Aline. “When a leasing counselor is on a two-hour tour with a family, that is exactly where they should be. Aline Contact Center makes sure no one has to choose between the family in front of them and the prospect calling in. Every inquiry gets a trained, professional response, and every interaction flows directly into the CRM, so fewer opportunities fall through the cracks.” 

The service addresses a well-documented gap in senior living sales operations: when leasing counselors are on tours, helping residents, or it’s after hours, inbound calls frequently go unanswered. Aline Contact Center provides 24/7/365 coverage, with 90% of calls answered within 30 seconds. Communities using Aline Contact Center have experienced a reduction in missed call rates from approximately 25% to 2%. 

Because Contact Center agents work directly inside Aline CRM, every answered call is logged in real time and leasing teams have complete visibility into their pipeline without manual data entry or disconnected systems. AI-powered call guidance supports agents in capturing accurate prospect information and meeting consistent quality standards on every interaction. 

Early results from one senior living operator, which implemented Aline Contact Center alongside Aline CRM, illustrate the operational impact. Following implementation, initial tours increased 68%, lead-to-tour conversion improved from 18% to 27% – a 50% relative improvement, and occupancy climbed from 77% to 93%. 

Their Regional Business Development Coordinator describes the day-to-day difference: “I could be moving one family forward, the contact center is taking incoming calls and digital leads. It’s like having a part-time salesperson backing me up. We can rely on the contact center for consistency, and to leave a good first impression, which is key for any sales relationship.” 

Aline Contact Center is available as an add-on to Aline CRM and is currently deployed across senior living communities nationwide. For more information, visit https://alineops.com/senior-living/contact-center/  

About Aline 

Aline is a software platform purpose-built for senior care operators. Serving more than 7,700 communities, Aline connects marketing, sales, clinical, operational, and financial systems on one unified platform to bring clarity to complex operations. Aline’s Growth & Engagement software transforms CRM from a System of Record into a System of Recommendation, guiding outreach, automating follow-up, and helping teams focus on the moments that matter most. Aline’s connected Resident Living and Financials products unify data across care and operations, enabling better decisions, greater consistency, and fewer tools to manage. Aline’s mission is to elevate aging by helping communities connect, care, operate, and grow. Learn more at alineops.com. 

Media Contact: 

Molly Schachleiter
VP, Marketing
molly.schachleiter@alineops.com