Live, interactive trivia for senior living sales & marketing pros.

Tuesday, February 3 at 1:00 p.m. ET

The Know Your Industry Challenge is a 40-minute session that turns real industry data into fast-paced, competitive trivia about the latest senior living sales and marketing trends, like:

The care type outperformed all others with double-digit inquiry growth in 2025

How families are using AI for research and what does is mean for community websites

How new tech is changing the game in skilled nursing referral processing

The large perception gap between older adults and adult children

Themes We’ll Cover

The 2025 Care Type Standout

One care type really stood out last year with double-digit inquiry and conversion growth last year. Find out which care type won 2025 and what’s driving the trend.

AI’s Role in the Prospect Journey

Prospects are better informed than ever, thanks to AI reshaping how families research. What does that mean for your website?

Quality Data Points to a Prospect-Centered Sales Model

Some sales team lament longer sales cycles but our data reveals an interesting truth that could be costing you revenue.

Changing Tides in Post-Acute Admissions

Post-acute admissions is undergoing a dramatic shift. See how operators leaning into AI are gaining a competitive edge.

Who’s Researching and When?

The senior living researcher profile has changed over the past 6 years. Test your knowledge about who’s driving senior living decisions today, and learn the best days and times to optimize follow-up, daypart ads, manage staffing, and enable automation.

Lightning Round: Perception Gaps

Rapid-fire questions about how older adults and adult children view the world differently, and what operators needs to know to inform their messaging and sales approach.

How It Works

This is not your typical webinar! It’s a fast-paced trivia challenge where you compete against your peers to see who knows the senior living industry best.

Panelist discussion between questions is all about the “so what?” and what this data means for your day-to-day. The top three participants get prizes! Are you game?

I learned so many things today! I was truly surprised by some of the responses which is why webinars like this are so important. We need to stay on top of what the data is telling us. Holly Warner, Masonicare

This ‘challenge’ approach made learning the material fun. Sometimes in sales, fun is left out so this was refreshing. Julie Ruffner, Vitality Living

Fast paced and concise but still very interactive and engaging with great information. Hannah Langbehn, Oakmont Senior Living