Built to Connect
We believe the best technology gets out of the way and gives people more time with people. That belief shapes everything we build.
Leading the Way in Senior Living
Aline was built by bringing together the best in senior living technology. Enquire, Glennis, Sherpa, Roobrik, and Grove Menus. Not assembled, but connected. One platform that supports every part of the journey and grows with you.
Success in senior living depends on people and workflows that connect. But when teams rely on disconnected systems, even the best operators hit limits.
Point solutions may work on their own, but they don’t reflect how senior living actually operates. Siloed systems slow teams down, hide valuable data, and create gaps that affect residents, families, and staff.
Aline was built by people who know these challenges firsthand. That’s why we built something different.
Aline is an interconnected platform that spans the full resident lifecycle, from first inquiry through care, dining, and billing, so operators can focus on what they came here to do.
Join Our Team
If you’re here to build something that matters, for operators, caregivers, residents, and the families who love them, we’d love to meet you.
Meet Our Leadership Team
Brandon Logsdon
CEO
Brandon Logsdon is a seasoned executive with deep experience scaling B2B and B2B2C SaaS companies with expertise across CRM, payments, data platforms, and loyalty solutions. As CEO of Aline, he is focused on helping senior living operators meet rising complexity with intuitive, scalable software that improves efficiency and enhances the resident lifecycle.
Prior to joining Aline, he served as CEO of Excentus, where he pioneered innovative software and programs that transformed how fuel and convenience retailers go to market, including the creation of the Fuel Rewards program, the most successful coalition marketing program in the United States. After Excentus’ sale to PDI Technologies, he was president of consumer engagement at PDI, leading several high-profile consumer programs and driving rapid revenue growth through organic expansion and 11 strategic acquisitions. Throughout his career, Brandon has been known for building high-performing teams, scaling operations, and delivering technology-driven innovation.
He holds a BBA in finance and marketing from Texas Christian University and enjoys playing golf, skiing, and spending time with his wife and three children.
Erin Hayes
President & Chief Growth Officer
As President and Chief Growth Officer, Erin oversees the company’s client-facing organizations including sales, marketing, customer success, implementation, and the contact center.She believes that excellent data management and innovative technology is the key to enhancing performance. Erin also helps clients increase their occupancy by advising them on the implementation performance measurement of sales systems, so they can transform captured data into actionable insights. Erin was co-founder of Enquire, one of the fastest-growing CRM and growth platforms in the seniors housing and post-acute care industries.
Erin attended the University of Colorado, Boulder and moved to Denver shortly after graduating. While working full time in financial services she attended the University of Denver to pursue her graduate degrees in business and finance. In her free time Erin enjoys playing golf, tennis, traveling and spending time with her family.
Jessica McDouall
Chief Commercial Officer
As Chief Commercial Officer, Jessica brings more than two decades of experience leading customer success and operations teams across high-growth SaaS organizations. She leads Aline’s customer engagement strategy, building a framework that accelerates adoption, drives retention, and strengthens care delivery outcomes.Most recently, Jessica served as chief customer officer at Monetate, where she improved global post-sales operations by reducing onboarding time, increasing satisfaction, and helping more clients achieve long-term success. Jessica has also held senior leadership roles at Kibo, Community Brands, and SPS Commerce, consistently aligning technology, data, and services to deliver measurable results.
Sukhi Singh
Board Member & Advisor
Sukhi is a board member and serves as a strategic advisor to the company. He brings more than 20 years’ experience working at the intersection of real estate and technology, starting his tech career in 1999 as the Founder and COO of the leading enterprise spend management solution to the real estate industry. Over his career, Sukhi has also served in executive leadership positions at several property and health tech companies, helping to lead their transition from start up to merger or sale. He is currently an investor and advisor to several vertically focused technology companies, providing leadership in growth and product strategies.
Sukhi is most passionate about building value and quality outcomes into client relationships to support their success and improve the lives of the older adults they serve.
