Session Descriptions
Session Details: Tuesday, April 15
Working in senior living is hard, even grueling at times. But what if your team was driven by a shared sense of purpose, where work-life harmony fueled exceptional results? This keynote reveals how aligning personal purpose with professional goals creates unstoppable momentum. Discover the power of “why” to overcome challenges and inspire peak performance, both in and outside the workplace. Retention and engagement are major issues, and old leadership models don’t deliver like they once did. Effective leaders must go deeper to help their teams reach their true potential. When team members truly feel that their leadership and organization cares about their personal and professional development, that’s where the magic happens
In today’s rapidly evolving senior living landscape, understanding and responding to resident feedback is paramount. Join us for a transformative presentation designed specifically for senior living professionals eager to enhance resident experience through effective engagement strategies.
This session will guide you through the comprehensive Voice of the Customer (VoC) process, highlighting its critical role in fostering resident-centered care and driving continuous improvement within your community. You’ll learn how to harness resident feedback to create a culture of listening and responsiveness that ultimately enhances satisfaction and quality of life for residents.
This interactive session is not just about gathering feedback; it’s about transforming that feedback into tangible enhancements to resident experience. Join us as we empower you with the tools and knowledge needed to make a lasting impact in your senior living community. Together, let’s cultivate an environment where every resident feels heard, valued, and cared for.
· Discover the importance of the VoC framework in senior living and how it contributes to building strong relationships with residents and their families.
· Learn effective techniques for collecting and organizing resident feedback, ensuring you capture valuable insights that reflect their experiences and preferences.
· Develop skills to analyze resident feedback meaningfully, identifying trends and areas for improvement that matter most to your community.
· Explore strategies for implementing improvements based on resident input and learn how to measure the impact of these changes to ensure ongoing success and satisfaction.
Location – Grand A
In today’s fast-paced senior living industry, maintaining a strong organizational culture is essential for operational success and employee retention. This presentation explores innovative strategies to foster a vibrant workplace culture that not only enhances employee satisfaction but also drives sales performance.
By the end of this session, attendees will gain actionable insights into building and sustaining a thriving culture within their senior living communities, equipping them with the tools necessary to improve staff retention and enhance overall sales performance. Join us to explore how investing in culture can yield remarkable returns, ensuring a better experience for both employees and residents in the evolving landscape of senior living!
· Discover best practices for onboarding new team members that instill values from day one, ensuring they feel welcomed and aligned with the company culture.
· Learn how continuous education opportunities empower staff, improve service delivery, and reduce turnover by investing in the growth of your employees.
· Explore how podcasts, social media, and platforms like LinkedIn can facilitate communication, share inspiring stories, and celebrate achievements within the team, creating a sense of community and belonging.
· Discuss creative ways to involve staff in shaping the culture, such as workshops, feedback sessions, and social events, fostering a collaborative environment.
· Understand the direct correlation between a strong workplace culture and improved sales outcomes, as motivated and engaged employees are more likely to provide exceptional service that resonates with residents and families.
Location – Grand B
In an increasingly competitive landscape, senior living communities must adopt innovative strategies to attract potential residents and their families. This presentation will explore effective approaches to driving leads through a combination of targeted advertising, leveraging resident reviews, and engaging with traditional TV and media outlets.
Join us for this insightful session aimed at empowering your senior living community to effectively drive leads, enhance reputation, and grow occupancy rates. Together, let’s unlock the full potential of multi-channel marketing in the senior living sector!
· Learn how to create compelling ad campaigns that resonate with your target audience. We’ll delve into various digital and print advertising avenues, including social media, Google Ads, and local publications.
· Discover how authentic testimonials can build trust and credibility. We’ll discuss best practices for encouraging reviews and how to effectively showcase them across platforms to influence prospective residents’ decisions.
· Understand how local television and media can be used to amplify your message and reach a broader audience. We’ll cover outreach strategies to local news stations, the benefits of featuring resident stories, and tips for creating engaging media content.
· Explore how to create a cohesive strategy that combines advertising, reviews, and media efforts for maximum impact. We’ll provide actionable insights on crafting messaging that aligns with your community’s values and appeals to potential residents.
· Gain insight into the metrics that matter. Learn how to evaluate your lead generation efforts and adapt your strategies to ensure continued growth and visibility in the senior living market.
Location – Grand C
In the rapidly evolving landscape of post-acute care, optimizing resident admissions is crucial for enhancing operational efficiency and improving patient outcomes and profitability. We’ll discuss how artificial intelligence can revolutionize your admissions process, reducing acceptance and rejection time from an average of 30 – 40 minutes down to just 2 minutes.
Hear firsthand accounts from facilities that have successfully implemented AI solutions, highlighting the tangible benefits experienced in their admissions processes.
By the end of this presentation, attendees will have a clear understanding of how to leverage artificial intelligence to optimize their resident admissions process, fostering a more efficient, effective, and patient-centered approach to care and increase margins. Don’t miss this opportunity to elevate your facility’s operations and enhance the experience for both residents and staff!
· Explore how AI algorithms can analyze patient data in real-time, providing swift and accurate assessments that streamline the admission process.
· Learn about the common challenges faced during resident admissions and how AI tools integrated with CRM can identify and eliminate inefficiencies, enabling staff to focus on delivering quality care.
· Understand how leveraging AI not only accelerates decision-making but also improves the accuracy of resident evaluations, ensuring that the right patients are admitted to the right facilities.
· Gain insights into the future of AI in post-acute care and how continuous advancements will further transform resident admissions and overall operational efficiencies.
Location – Interchange
In today’s dynamic senior living landscape, understanding and responding to market demand is crucial for sustained success. Join us for an engaging session designed for senior living leaders focused on the transformative potential of automated variable pricing strategies. This presentation will explore how leveraging data-driven pricing models can enhance occupancy rates, optimize revenue, and improve resident satisfaction.
We will delve into how to analyze local market trends and resident demographics to inform pricing strategies that respond to real-time demand shifts and review case studies of senior living communities that have successfully implemented automated variable pricing, highlighting their strategies, challenges faced, and the positive outcomes achieved. The discussion will also focus on emerging trends in pricing strategies within the senior living sector and how they can be harnessed to maintain a competitive edge as the marketplace evolves.
Attendees will leave equipped with actionable insights and best practices for implementing automated variable pricing in their communities, ultimately driving improved financial performance while enhancing the overall resident experience. Join us to explore how smart pricing strategies can lead to thriving senior living communities!
· Discover the concept of automated variable pricing and how it differs from traditional pricing methods, including the technology that supports effective implementation.
· Gain insights into the myriad benefits of adopting a flexible pricing model, including increased revenue, improved occupancy levels, and enhanced competitive positioning.
· Learn how to communicate pricing changes to residents transparently and effectively, ensuring that value and quality remain at the forefront of the conversation.
· Explore practical approaches to seamlessly integrate automated pricing tools with your current operations and management systems to ensure a smooth transition.
Location – Grand A
In today’s competitive landscape, the ability to effectively nurture sales leads is paramount for achieving sustainable growth. This presentation delves into the critical blend of strategy, data insights, and consistent momentum that drives successful sales and marketing efforts. Data-driven insights help sales teams understand where leads are in their journey, allowing for more tailored and timely engagement. By comprehensively understanding the customer journey and implementing effective lead engagement tactics, businesses can significantly enhance their conversion rates and foster long-term success.
This session promises to equip your sales teams with actionable strategies to not only boost lead conversions but also enhance overall pipeline health. Whether you’re working with new or existing leads, keeping momentum with small closes, and using data to refine your approach are critical steps toward achieving measurable results. Together, let’s keep the sales process moving forward with incremental successes that lead to significant victories. Join us for an engaging discussion that will transform the way you think about lead management!
· Discover how analytics can empower sales teams to gain a deeper understanding of where each lead stands in their journey. Tailored and timely engagement becomes possible when you know exactly what your prospects need.
· Learn the importance of knowing when and how to follow up with potential customers. The right information at the right moment can dramatically increase your conversion rates.
· Uncover strategies that work for both new and existing leads. Whether it’s capitalizing on small closes to build momentum or leveraging historical data to refine your approach, every strategy has its place.
· Understand which KPIs are essential for measuring success and optimizing the sales process. Learn how to identify areas for improvement and celebrate key wins along the way.
Location – Grand B
Join us for an insightful session designed specifically for marketers in the senior living sector, where we will explore innovative product marketing strategies tailored to hyper-local clientele. In today’s competitive landscape, understanding regional preferences and community values is vital. Learn how to effectively engage potential residents by leveraging local insights, amenity nuances, and community-specific outreach. We will discuss targeted messaging and marketing tactics that resonate on a personal level with seniors and their families.
By the end of this session, you will be equipped with actionable insights and innovative strategies to enhance your marketing efforts for senior living communities, successfully connecting with diverse clientele across various regions and price points. Join us to transform your approach and drive meaningful engagement within your markets!
· Discover how to create a cohesive brand identity that encompasses varying price points while maintaining the unique characteristics of each community. Drawing inspiration from successful models like Marriott’s tiered offerings—including Ritz Carlton and Courtyard Marriott—we will explore strategies to differentiate services and amenities while upholding brand integrity.
· Understand the importance of customizing your communication strategy to address the unique needs and expectations of different demographic segments, ensuring that every message feels relevant and inviting.
· Get practical tips on blending digital marketing tactics with traditional approaches to maximize reach and engagement, fostering a strong connection with both local prospects and their families.
· Review real-world examples of senior living brands that have successfully navigated these challenges, sharing lessons learned and best practices that can be adapted within your own marketing frameworks.
Location – Grand C
Join us for an insightful presentation focused on enhancing your referral base within the post-acute care sector. In this session, we will explore effective marketing and sales tactics specifically designed nurture and grow your referral network. Gain a comprehensive overview of how referrals work in the post-acute care ecosystem. We’ll discuss the players involved and the factors that influence referral decisions. Don’t miss this opportunity to equip your team with the tools and knowledge necessary to amplify your referral base and drive growth in your post-acute services. Together, we can enhance the continuum of care and ensure that more patients receive the support they need.
· Learn best practices for cultivating strong relationships with referral sources. We’ll cover strategies for communication, trust-building, and demonstrating value to healthcare providers and families alike.
· Discover innovative marketing techniques tailored to the unique needs of the post-acute care audience. From digital outreach to community engagement, we’ll provide actionable insights to help you reach and resonate with potential referrers.
· Understand the importance of data-driven decision-making in optimizing your referral strategy. We’ll discuss how to analyze referral patterns and use metrics to inform your outreach efforts effectively.
· Explore ways to create mutually beneficial partnerships within your referral network. We’ll share examples of successful collaborations that have led to increased referrals and improved patient outcomes.
Location – Interchange